WARC Rankings 2021 – Creatività e Media ecco chi c’è al Top

WARC Rankings are compiled by combining the winners’ lists from the industry’s most important global and regional awards shows.

Creative 100 

Campaigns:

1. Moldy Whopper · Burger King · INGO Stockholm / DAVID Miami / Publicis Bucharest · 800.9 points
2. Stevenage Challenge · Burger King · DAVID Madrid / DAVID Miami · 483.5 points
3. The E.V.A. Initiative · Volvo · Forsman & Bodenfors Gothenburg · 272.1 points

Brands:

1. Burger King · 680.3 points · no change from #1
2. IKEA · 564 points · up from #4
3. Diesel · 359.7 points · up from #9

Advertisers:

1. Restaurant Brands International · Canada · 816.9 points · no change from #1
2. Anheuser-Busch InBev · Belgium · 811.3 points · up from #3
3. IKEA · Sweden · 564 points · up from #8

Agencies:

1. DAVID Miami · Ogilvy · 483.6 points · up from #23
2. Impact BBDO Dubai · BBDO Worldwide · 477.9 points · up from #5
3. Publicis Milan · Publicis Worldwide · 386.6 points · up from #7

Networks:

1. Ogilvy · 2186.1 points · up from #5
2. BBDO Worldwide · 1409 points · down from #1
3. DDB Worldwide · 1128.9 points · down from #2

Holding Companies:

1. WPP · 3724.3 points · up from #3
2. Omnicom Group · 3680.2 points · down from #1
3. Interpublic Group · 2480.9 points · down from #2

Countries:

1. USA · 3603.2 points · no change #1
2. UK · 1111 points · no change #2
3. Brazil · 1083.6 points · no change #3

Media 100

Campaigns:

1. Rabbi Bot · Always · MediaCom Connections Tel Aviv / ACW Grey Tel Aviv / GO Digital Marketing Netanya · 95.4 points
2. The Shape of History · Hulu · UM Los Angeles · 81.1 points
3. Naming The Invisible By Digital Birth Registration · Telenor · Ogilvy Islamabad · 70 points

Brands:

1. McDonald’s · 135.3 points · up from #8
2. Nike · 118.6 points · up from #4
3. Always · 92.7 points · new entry

Advertisers:

1. Unilever · Netherlands / UK · 346.4 points · no change #1
2. Procter & Gamble · US · 278.8 points · up from #3
3. The Walt Disney Company · US · 183.7 points · up from #10

Agencies:

1. Mindshare Shanghai · Mindshare Worldwide · 215.4 points · up from #2
2. MediaCom Connections Tel Aviv · MediaCom · 184.1 · up from #6
3. Mindshare Ho Chi Minh City · Mindshare Worldwide · 122.2 points · up from #15

Networks:

1. Mindshare Worldwide · 774.6 points · no change #1
2. MediaCom · 695.7 points · no change #2
3. IPG Mediabrands · 585.5 points · no change #3

Holding Companies:

1. WPP · 2038.9 points · no change #1
2. Omnicom Group · 1206.9 points · no change #2
3. Interpublic Group · 958.9 points · no change #3

Countries:

1. USA · 1274.4 points · no change #1
2. UK · 711.5 points· no change #2
3. China · 431.1 points · no change #3

Effective 100:

Campaigns:

1. I’m Drinking It For You · DB Export · Colenso BBDO Auckland / Carat Auckland / Red Star Auckland · 51.7 points
2. Can’t Touch This · Cheetos · Goodby Silverstein & Partners San Francisco · 50 points
3. Michelin Impossible · KFC · Ogilvy Sydney · 47.2 points

Brands:

1. McDonald’s · 209.8 points · no change #1
2. KFC · 163.3 points · up from #4
3. Coca-Cola · 135.9 points · down from #2

Advertisers:

1. Unilever · Netherlands / UK · 240 points · no change #1
2. McDonald’s · US · 209.8 points · up from #6
3. The Coca Cola Company · 166.3 points · down from #2

Creative Agencies:

1. FP7 McCann Dubai · McCann Worldgroup · 95.8 points · no change #1
2. Colenso BBDO Auckland · BBDO Worldwide · 92.9 points · new entry
3. BMF Sydney · Enero Group · 92.1 points · new entry

Digital / Specialist Agencies:

1. Ingage Istanbul · Group M · 46.6 points · up from #46
2. AFFINITY Sydney · 39.5 points · new entry
3. Tribal Worldwide Bogotá · DDB Worldwide · 35.7 points · new entry

Media Agencies:

1. Carat London · Dentsu International · 61.3 points · new entry
2. Mindshare Istanbul · Mindshare Worldwide · 56.8 points · up from #4
3. Carat Auckland · Dentsu International · 51.6 points · up from #35

Networks:

1. McCann Worldgroup · Interpublic Group · 694.1 points · no change #1
2. BBDO Worldgroup · Omnicom Group · 683.3 points · no change #2
3. Dentsu International · Dentsu · 569.7 points · up from #5

Holding Companies:

1. WPP · 1897 points · no change #1
2. Omnicom Group · 1749.7 points · no change #2
3. Interpublic Group · 1358.7 points · no change #3

Countries:

1. USA · 1171.1 points · no change #1
2. China · 699.4 points · up from #4
3. India · 629.6 points · down from #2

Full rankings are listed here. WARC Rankings subscribers can also view all the ranked creative, credits and case study summaries, in addition to further data by category and region