“Il leadership team rappresenta un equilibrio equo tra i leader globali più brillanti e migliori di Essence e MediaCom. Ora si incontreranno regolarmente per delineare la struttura, i processi e la proposta della nuova agenzia per garantire un percorso agevole per il lancio”, commenta nella nota il Ceo Global, Nick Lawson.
Le nomine
Josh Krichefski, Global Chief Operating Officer responsible for day-to-day leadership of the combined global operation.
Richard Mooney takes on the role of Global Chief Data Officer. He will help EssenceMediaCom harness the power of data and technology to unlock greater efficiency and effectiveness.
Claire Camara becomes Global Chief People Officer, responsible for developing a compelling colleague proposition and creating culture that brings together the best of Essence and MediaCom.
Charlotte Frijns is Global Chief Financial Officer, leading the commercial and finance strategy for the agency, overseeing client negotiations, financial management and reporting.
Sarah Walker becomes Global Chief Marketing Officer, leading the development of the agency brand, business strategy and go-to-market approach. She will also be responsible for continually innovating EssenceMediacom’s positioning and offer to clients.
Frances Ralston-Good is now Global Chief Transformation Officer, and she will build the transformation agenda for the agency’s clients and people, defining what changes and how these changes are achieved.
Ian Rotherham takes on the task of Global Chief Growth Officer with a brief to drive growth through new business and identify opportunities for organic growth.
Matthew Mee is Global Chief Strategy Officer and will lead the communications strategy function. He will have overall responsibility for the quality of the agency’s integrated planning product.
Tim Irwin becomes EMEA CEO, overseeing a 4,500-strong workforce.
Marina Gunther is LATAM CEO, responsible for the nine offices in the region.
Rupert McPetrie becomes APAC CEO, responsible for more than 1,600 people across 21 offices.