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Wunderman Thompson lancia Fund Femme, piattaforma globale per supportare l’imprenditorialità delle donne e delle persone non-binary. Obiettivo, colmare il gap delle ineguaglianze in economia 

The global platform allows consumers to discover, and shop from, women and non-binary business owners across beauty, fashion, food, homeware, technology, health and wellness, travel, fitness, arts and culture, media and charities. Users can filter based on category, location or through tags that business have added to identify themselves.

A core part of the platform’s mission is to celebrate and promote femme founders, tell their stories and establish support networks for business owners via an editorial hub on the website and designated Instagram @FundFemme.

The aim is to create the world’s largest database of women and non-binary businesses – and entrepreneurs all over the world are invited to sign up and take part at www.fundfemme.com. Businesses joining can be of any size, all that is asked is that the entrepreneurs share Fund Femme’s principles rooted in equality, ethics, honestly, passion and consideration.