Dopo l’assegnazione degli Ori, Argenti e Bronzi, Epica Awards 2019 annuncia i vincitori dei Grand Prix:
• RESPONSIBILITY: Changing The Game, Microsoft, McCann NY (campaign for Microsoft’s Adaptive Controller for the Xbox, which enables disabled children to play video games)
• PR: The Tampon Book, The Female Company, Scholz & Friends Berlin ( This highlighted the fact that tampons in Germany were taxed like luxury goods – at 19 per cent – while some genuine luxury goods were taxed at only 7%. The agency got around this by selling tampons inside books, which are taxed at the lower rate. Adding its voice to similar protests, the campaign was ultimately successful and the tax rate for tampons was changed)
• ALTERNATIVE: Parisian Rendezvous, Le Drugstore Parisien, Wunderman Thompson Paris (a small concept store with an equally small budget. Dozens of the city’s popular app-located electric scooters were borrowed and parked outside the store, luring potential customers who often paused to shop)
• DESIGN: ThisAbles, Ikea, McCann Tel Aviv ( a remarkable series of 3D printable add-on adaptors for Ikea goods and furnishings, making them immediately more accessible or comfortable for disabled people.)
• DIGITAL: No Need to Fly – Around the World in Germany, Deutsche Bahn, Ogilvy Germany (for the Deutsche Bahn railway service. The data-driven campaign used algorithms to deliver images of far-flung exotic destinations alongside pictures of very similar places closer to home – and far cheaper to reach by rail)
• PRINT: Without the Whole Picture, Pressbyrån/Expressen, Åkestam Holst (a collaboration between newspaper Expressen and newsagent Pressbyrån. It showed famous news photos with a vital element removed, thus distorting the story and demonstrating the value of on-the-spot photojournalism and press freedom)
• FILM: Mercedes Benz – Bertha Benz, Daimler AG ( The gripping film tells the story of Bertha Benz, who proved the worth of her husband’s Patent Motor Car by taking it on the first long distance journey ever attempted in an automobile: 180 kilometres from Mannheim to Pforzheim – and back.)
• Network of the Year: McCann Worldgroup
• Agency of the Year: McCann New York
• Production Company of the Year: Moving Picture Company
Questa edizione del Festival ha registrato 3410 iscrizioni da 61 Paesi. Prima la Germania, al Top del ranking anche per riconoscimenti ottenuti, 64 di cui 3 Grand Prix e 20 Ori.