The CMO Growth Council will initially be comprised of 20 CMOs from some of the world’s biggest global brands. Chaired by Marc Pritchard, Chief Brand Officer for the world’s biggest advertiser, Procter & Gamble and Chairman of the ANA, the CMO Growth Council will represent the collective agenda and voice of a unified community of marketing’s leaders.
The ultimate aim is to support the international community of CMOs with a first-of-its kind global leadership agenda. The agenda will be advanced with ongoing round table discussion, presentations and workshops covering a wide range of common marketing challenges to marketing’s future and drive growth.
The partnership with the ANA is an ongoing, annual effort that will pivot between Cannes Lions and the ANA Masters of Marketing Conference in the autumn, extended to local regions throughout the year.
The complete 12-Point Leadership Agenda for Growth can be found here and covers: Creativity and Brand Excellence, Talent Development, Organization, Measurement, Brand Purpose, Gender Equality, Inclusiveness and Diversity, Digital Supply Chain, Transparency, Brand Safety, Advocacy and the Future of Marketing and Advertising Growth.
The full list of council members will be released ahead of the Festival.