Winners
Brand Experience & Activation presented 26 awards: 5 Gold, 8 Silver and 12 Bronze. The Grand Prix was awarded to ‘Thisables’, for Ikea, by McCann, Tel Aviv, Israel
In Creative Effectiveness 3 awards were given: 2 Creative Effectiveness awards and the Grand Prix, which was presented to ‘Bloodnormal’, for Essity, by AMV BBDO, London, United Kingdom
Creative Strategy awarded a total of 3 awards. 2 Creative Strategy awards and the Grand Prix, which went to ‘Viva La Vulva’, for Essity, by AMV BBDO, London, United Kingdom
Creative Ecommerce presented 3 awards. 2 Creative Ecommerce awards and the Grand Prix was honoured to ‘DO Black – the Carbon Limit Credit Card’, for Doconomy, by RBK Communication, Stockholm, Sweden
In Creative Data 4 awards were given. 1 Gold, 1 Silver, 1 Bronze and the Grand Prix was presented to ‘Road Tales’, for Volkswagen, by Isobar, Amsterdam / ACHTUNG! mcgarrybowen, Amsterdam, The Netherlands
In Design 15 awards were presented: 2 Gold, 4 Silver and 8 Bronze and a second Grands Prix was awarded to ‘Thisables’, for Ikea, by McCann, Tel Aviv, Israel
5 awards were presented in Digital Craft: 1 Gold, 1 Silver and 2 Bronze and the Grand Prix was presented to ‘Address the Future’, for Carlings, by Virtue, Copenhagen, Denmark
In Digital 16 awards were honoured: 3 Gold, 5 Silver and 7 Bronze and the Grand Prix was awarded to ‘The E.V.A. Initiative’, for Volvo Cars, by Forsman & Bodenfors, Gothenburg, Sweden
Direct awarded 20 awards: 3 Gold, 6 Silver, 10 Bronze and the Grand Prix went to ‘The Tampon Book: A Book Against Tax Discrimination’, for The Female Company, by Scholz & Friends, Berlin, Germany
In Entertainment 10 awards were presented: 2 Gold, 2 Silver and 5 Bronze and a second Grands Prix went to ‘Road Tales’, for Volkswagen, by Isobar, Amsterdam / ACHTUNG! mcgarrybowen, Amsterdam, The Netherlands
Film Craft presented 30 awards: 3 Gold, 10 Silver and 16 Bronze and the Grand Prix went to ‘The Small Escape’, for BMW AG, by Jung von Matt, Hamburg, Germany
Film honoured a total of 20 awards: 3 Gold, 6 Silver and 10 Bronze. The Grand Prix went to ‘Viva La Vulva’, for Essity, by AMV BBDO, London, United Kingdom
Glass: The Award for Change awarded a total of 4 awards: 3 Glass awards and the Grand Prix was picked up by ‘Viva La Vulva,’ for Essity, by AMV BBDO, London, United Kingdom
Print & Publishing presented 8 awards: 1 Gold, 2 Silver and 4 Bronze and a second Grands Prix went to ‘The Tampon Book: A Book Against Tax Discrimination’, for The Female Company, by Scholz & Friends, Berlin, Germany
Outdoor gave 16 awards: 3 Gold, 4 Silver and 8 Bronze and the Grand Prix went to ‘UberToys’, for Uber, by DDB Paris, France
Radio & Audio presented 8 awards: 1 Gold, 2 Silver and 4 Bronze and the Grand Prix went to ‘Green Dawn’, for Ubisoft, by DDB Paris, France
In Media 16 awards were presented: 3 Gold, 5 Silver and 7 Bronze. The Grand Prix went to ‘No Need to Fly – Around the World in Germany’, for Deutsche Bahn (German Rail), by Ogilvy Germany, Frankfurt
PR awarded a total of 21 awards. 4 Gold, 7 Silver and 9 Bronze and a second Grands Prix was awarded to ‘The E.V.A. Initiative’, for Volvo Cars, by Forsman & Bodenfors, Gothenburg, Sweden
Mobile presented a total of 5 awards: 1 Gold, 1 Silver, 2 Bronze and the Grand Prix went to ‘StorySign’, for Huawei, by FCB Inferno, London, United Kingdom
Innovation awarded a total of 3 awards. 2 Innovation awards and a second Grands Prix went to ‘Do Black – the Carbon Limit Credit Card’, for Doconomy, by RBK Communication, Stockholm, Sweden
Healthcare awarded a total of 12 awards. 1 Grand Prix, 2 Gold, 4 Silver, 5 Bronze and a second Grand Prix went to ‘Viva La Vulva’, for Essity by AMVBBDO, London, United Kingdom
Integrated presented a total of 5 awards. 1 Gold, 2 Silver and 1 Bronze and ‘Viva La Vulva’, for Essity, by AMV BBDO, London, United Kingdom, picked up the Grands Prix
Industry Craft awarded a total of 8 awards: 2 Gold, 3 Silver and 2 Bronze. The Grand Prix went to ‘Made in Fukushima’, for METER Group, by Serviceplan Germany, Munich / University of Tokyo / Fukushima Saisei, Tokyo / METER Group, Pullman
NETWORK OF THE YEAR:
1 BBDO WORLDWIDE
2 McCANN WORLDGROUP
3 DDB WORLDWIDE
MEDIA NETWORK OF THE YEAR:
1 PHD WORLDWIDE
2 BLUE 449
3 HAVAS MEDIA GROUP
AGENCY OF THE YEAR:
1 AMVBBDO London, United Kingdom
2 DDB PARIS Paris, France
3 SCHOLZ & FRIENDS Berlin, Germany
INDEPENDENT AGENCY OF THE YEAR:
1 RBK COMMUNICATION Stockholm, Sweden
2 JUNG VON MATT Hamburg, Germany
3 SERVICEPLAN GERMANY Munich, Germany
COUNTRY AGENCY OF THE YEAR:
AMVBBDO London, United Kingdom
DDB PARIS Paris, France
FORSMAN & BODENFORS Gothenburg, Sweden
GOLDEN PALM:
1 VIRTUE Denmark
2 TEMPOMEDIA Germany
3 NEW LAND Sweden
4 750MPH United Kingdom
5 = SOMESUCH United Kingdom
5 = TIME BASED ARTS United Kingdom
5 = TRIM EDITING United Kingdom
The European Creativity Report, leading global resource for benchmarking creativity and effectiveness across Europe, is available to view on the eurobest website.
