Eurobest annuncia i vincitori dei Grand Prix e dei Premi speciali per l’eccellenza creativa 2023. La Francia ha ricevuto il maggior numero di Grand Prix, attestandosi a quota sette, seguita dalla Germania con quattro.
La Polonia ha vinto il suo primo Grand Prix nelle categorie Creative Data e Direct. Mentre l’Ucraina ne ha coquistato uno nelle PR.
L’Italia si aggiudica il suo primo Grand Prix for Good con CoorDown ‘Scuse ridicole per non essere inclusivi’ firmato SMALL e Indiana (suoi anche 1 Oro e 2 Bronzi). Ma anche medaglie in nuove categorie: 1 Bronzo in Creative Business Transformation, 1 Oro in Creative Commerce, 1 Bronzo in Creative Strategy e 1 Argento in Digital Craft.
Grand Prix winners
Brand Experience & Activation: ‘Samsung Unfear’, for Samsung Spain, by Cheil Worldwide, Madrid, Spain
Creative Business Transformation: ‘Renault – Plug-Inn’, for Renault, by Publicis Conseil, Paris, France
Creative Commerce: ‘Renault – Plug-Inn’, for Renault, by Publicis Conseil, Paris, France
Creative Data: ‘Where To Settle’, for Mastercard, by McCann Poland, Warsaw, Poland
Creative Effectiveness: ‘Reduce The Ride’, for D’leteren, by Happiness, an FCB Alliance, Brussels, Belgium
Creative Strategy: ‘Renault – Plug-Inn’, for Renault, by Publicis Conseil, Paris, France
Design: ‘The Dropstore’, for Ministry of Foreign Affairs of The Kingdom of The Netherlands, by Publicis Groupe Benelux, Amsterdam, the Netherlands
Digital Craft: ‘Samsung Unfear’, for Samsung Spain, by Cheil Worldwide, Madrid, Spain
Direct: ‘Where To Settle’, for Mastercard, by McCann Poland, Warsaw, Poland
Entertainment: ‘Women’s Football’, for Orange, by Marcel, Paris, France
Film: ‘Women’s Football’, for Orange, by Marcel, Paris, France
Film Craft: ‘Iran-E Man’, For Pairi Daeza, by new—land, Copenhagen, Denmark
Glass: The Award For Change: ‘Women’s Football’, for Orange, by Marcel, Paris, France
Grand Prix for Good: ‘Ridiculous Excuses Not To Be Inclusive’, for CoorDown, by Indiana Production Company, Milan, Italy / Small, New York, USA
Healthcare: ‘Me, My Autism & I’, for Vanish, by Havas, London, United Kingdom
Industry Craft: ‘The Unexpected Encounters Campaign’, for Lacoste, by BETC, Paris, France
Innovation: ‘Aizome Ultra™ – An Innovative Method To Create Textiles With Lasting Health Benefits.’, for Aizome, by Serviceplan, Munich, Germany
Integrated: ‘Oreo Cheat Cookies’, for Mondelēz Europe, by Saatchi & Saatchi, Düsseldorf, Germany
Media: ‘Plastic Kicks The Bucket’, for McDonald’s, by OMD Germany, Düsseldorf / DDB Germany, Munich, Germany
Outdoor: ‘Deals Stuck in Time’, for McDonald’s, by NORD DDB, Stockholm, Sweden
PR: ‘Be Brave Like Ukraine’, for Ukraine, by Banda Agency, Kyiv, Ukraine
Print & Publishing: ‘Mayo McHack’, for Hellman’s, by Edelman, London, United Kingdom
Radio & Audio: ‘Spellbound By Sweden’, for Visit Sweden, by Prime Weber Shandwick, Stockholm, Sweden
Social & Influencer: ‘Oreo Cheat Cookies’, for Mondelēz Europe, by Saatchi & Saatchi, Düsseldorf, Germany
Special Award winners
Network of the Year:
1 Publicis Worldwide
2 Havas Creative
3 DDB Worldwide
Media Network of the Year
1 OMD Worldwide
2 PHD Worldwide
3 Mindshare
Agency of the Year
1 Marcel, Paris, France
2 Publicis Conseil, Paris, France
3 Saatchi & Saatchi, Düsseldorf, Germany
Independent Agency of the Year
1 Serviceplan, Munich, Germany
2 Edelman, London, United Kingdom
3 SMALL, New York, USA
Eurobest Golden Palm
1 Prodigious, France
2 new—land, Denmark
3 Smuggler, United Kingdom
Agency of the Year by Market:
Belgium, Happiness, an FCB Alliance, Brussels
France, Marcel, Paris
Germany, Saatchi & Saatchi, Düsseldorf
Italy, LePub, Milan
Netherlands, Publicis Groupe Benelux, Amsterdam
Poland, McCann Poland, Warsaw
Spain, Cheil Worldwide, Madrid
Sweden, Nord DDB, Stockholm
Switzerland, Wirz Group, Zurich
Ukraine, Banda Agency, Kyiv
United Kingdom, Edelman, London
