Kantar Consulting is formed from the merger of four founding brands: Kantar Added Value (cultural understanding, brand purpose and positioning), Kantar Futures (consumer foresight and trends), Kantar Vermeer (brand, organisational experts, marketing Roi) and Kantar Retail (retail, sales ecommerce and shopper specialists).
With its combined creative and analytical heritage, Kantar Consulting will combine retail, sales, ecommerce and marketing expertise, a deep understanding of how consumers think, live, behave and buy and world-leading proprietary data. It is able both to develop strategies and execute against them and embed capabilities within client organisations.
At launch, the client base includes Unilever, Pepsi, Tata, Bayer, Amazon, Walmart and major regional clients such as JBS, Pladis, Alibaba and RBS.
