Si è conclusa ieri sera l’Edizione 2017 di eurobest con la cerimonia che a Londra ha premiato le migliori campagne selezionate nella tre giorni dai giurati. Ecco chi ha vinto:
Creative Data:
No Grand Prix awarded, 2 Gold, 2 Silver and 5 Bronze
Creative Effectiveness:
1 Grand Prix ‘Man On The Moon’ for John Lewis by adam&eveDDB, London, UK, 2 Creative Effectiveness Awards
Design:
1 Grand Prix ‘They Call Us Leeuwinnen’ for Nike by Wieden+Kennedy Amsterdam, The Netherlands, 3 Gold, 6 Silver and 12 Bronze
Digital Craft:
1 Grand Prix , ‘A World with No Heroes’ for Ubisoft by DDB Paris / Ubisoft, Paris, France, 2 Gold, 4 Silver and 6 Bronze
Direct:
No Grand Prix awarded, 4 Gold, 8 Silver and 13 Bronze
Entertainment:
1 Grand Prix ‘All That We Share’ for TV2 by &Co., Copenhagen, Denmark, 3 Gold, 5 Silver and 9 Bronze
Film:
1 Grand Prix ‘Buster The Boxer’ for John Lewis by adam&eveDDB, London, UK, 3 Gold, 9 Silver and 16 Bronze
Film Craft:
1 Grand Prix ‘Go With The Flaw ‘ for Diesel by Diesel, Breganze / Publicis Italy, Milan, Italy, 5 Gold, 10 Silver and 17 Bronze
(ed ecco svelata la sibillina soffiata di Cambria nostro giurato Craft lì)
Glass: The Award for Change:
No Grand Prix Awarded, 2 Glass Awards
Healthcare:
1 Grand Prix ‘Get The Flow’ for Vodafone by DDB & Tribal Amsterdam, The Netherlands, 2 Gold, 5 Silver and 5 Bronze
Innovation:
1 Grand Prix ‘KPN Safe Lock’ for KPN by N=5, Amsterdam, The Netherlands and 2 Innovation Awards
Integrated:
1 Grand Prix ‘Evert_45’ for KPN by N=5, Amsterdam, The Netherlands, 2 Gold, 1 Silver and 3 Bronze
Interactive:
1 Grand Prix ‘Retail Therapy’ for IKEA by Åkestam Holst, Stockholm, Sweden, 3 Gold, 5 Silver and 8 Bronze
Media:
1 Grand Prix ‘Sweden on Airbnb’ for VisitSweden by Forsman & Bodenfors, Gothenburg, Sweden, 3 Gold, 8 Silver and 11 Bronze
Mobile:
1 Grand Prix ‘Official Gorillaz App’ for Gorillaz by B-Reel, London, UK, 2 Gold, 3 Silver and 4 Bronze
Outdoor:
1 Grand Prix ‘Magenta Unleashed’ for Deutsche Telekom by Saatchi & Saatchi, London, UK, 2 Gold, 4 Silver and 11 Bronze
PR:
1 Grand Prix ‘All That We Share’ for TV2 by &Co., Copenhagen, Denmark, 4 Gold, 9 Silver and 10 Bronze
Print & Outdoor Craft:
1 Grand Prix ‘Tapestry’ for Tourism Ireland by Tourism Ireland, Redmonds Hill / Publicis London, Ireland, 2 Gold, 3 Silver and 3 Bronze
Print & Publishing:
1 Grand Prix ‘Trump’ for Der Tagesspiegel by Scholz & Friends, Berlin, Germany, 2 Gold, 3 Silver and 2 Bronze
Promo & Activation:
1 Grand Prix ‘Edeka Vielfalt’ for Edeka by Jung von Matt, Hamburg, Germany, 6 Gold, 9 Silver and 19 Bronze
Radio & Audio:
No Grand Prix, 1 Gold, 3 Silver and 3 Bronze
The Grand Prix for Good was presented to Åkestam Holst, Stockholm / Great Works, Stockholm, Sweden for ‘The Humanium Metal Initiative’ for IM
Caroline Dassié, General Manager, Intermarché accepted the eurobest Advertiser of the Year Award.
Network of the Year was presented to DDB Worldwide with McCann Worldgroup coming second and havas in third place.
adam&eveDDB, UK received the Agency of the Year, BETC Paris, France took second place with &Co. Copenhagen, Denmark in third.
The Independent Agency of the Year was awarded to Grabarz & Partners, Hamburg, Germany, Jung von Matt, Hamburg, Germany came second and N=5, Amsterdam, The Netherlands came third.
Media Network of the Year was awarded to MEC, Vizeum was second with UM in third place.
Make Me Pulse, France received the Golden Palm, &Co. Productions, Denmark came second and New Land, Sweden in third.
The Country Agency of the Year Awards, new for 2017 were given to the agencies from individual countries below that obtained the most points for winning and shortlisted entries in the eurobest Awards.
Belgium: DDB Brussels
Denmark: &Co., Copenhagen
France: BETC, Paris
Germany: Jung von Matt, Hamburg
Italy: Publicis Italy, Milan
Norway: TRY, Oslo
Russia: Good, Moscow
Spain: The Cyranos//McCann, Barcelona
Sweden: Forsman & Bodenfors, Gothenburg
The Netherlands: N=5, Amsterdam
United Kingdom: adamandeveDDB, London
After taking part in a two-day challenge the young competitor winners were also announced on stage with the winners chosen from 25 teams from across 16 countries.
Integrated Competition Winners
Integrated teams worked on a brief to raise awareness, drive engagement, change behaviours, drive supporters and raise funds for HeforShe Arts Week, on behalf of the UN Women National Committee UK.
Gold – Denmark: Mads Schmidt Hansen, Art Director, DDB and Eva Stehr Ebbensgaard, Art Director, DDB
Silver – Sweden: Didrik Persson, Creative, Wenderfalck and Katharina Sand, PR Consultant, Wenderfalck
Bronze – Sweden: Nina Friman, Art Director, Welcom and Therése Bohlen Kinn, Copywriter, Welcom
Marketers Competition Winners
Marketer teams worked on a brief set by the Alzheimer’s Society to inspire socially motivated young people to care about dementia and take action.
Gold – Portugal: José Silva, Brand Manager: Special Beers, Unicer and Mario Alves, Brand Manager: Still & Sparkling Waters, Unicer
