RECMA stila la classifica prendendo in considerazione la capacità di essere competitive nelle gare di oltre 700 agenzie in 46 Paesi
assegnando le valutazioni A+ • A • B+ • B • C+ • C basate su diversi criteri: dimensioni, numero di partecipanti, sigla in carica, assegnazione, capacità di coinvolgere i team locali nei pitch globali rivelando il livello di competizione del network.
● The value of each grade is the following: A+ five points; A four; B+ three; B two; C+/C one.
The grade is based on the balance between wins including retentions and departures.
The assessment is both quantitative (adspends in play) and qualitative.
● Triple AAA over three years that demonstrates a high consistency of performances: Mediaplus Germany, OMD and Wavemaker Italy.
The grade is based on the balance between wins including retentions and departures.
The assessment is both quantitative (adspends in play) and qualitative.
● Triple AAA over three years that demonstrates a high consistency of performances: Mediaplus Germany, OMD and Wavemaker Italy.
