Not-for-profit organization Humans of Fashion Foundation will launch its global initiative at Milan’sFashion Week on Thursday February 22nd with an event at Palazzina Appiani.
This follows its star-studded launch in the United States at Cipriani Broadway to kickoff New York Fashion Week. The New York City launch speakers included an introduction by Somali-Canadian model Ubah Hassan, Humans of Fashion Foundation Founder and model Kristina Romanova; a heartfelt speech by South-African model, actress, and singer-songwriter Caron Bernstein; and closing words by best-selling author and thought-leader Panache Desai. Musical entertainment included Chloe Jane DJ’ing and model/rapper TK Wonder and singer-songwriter/HOFF co-founder Antoniette Costa debuting music video ‘Another Girl’ featuring models Alina Puscau, Mirte Maas and Simone Aptekman. Proceeds from the song will go towards the foundation.
By releasing an application, the ‘HOFF app’ dedicated to real-time advice, Humans of Fashion Foundation hopes to bring a revolutionary approach to address and prevent sexual harassment and abuse in the industry, and create a platform for discussion. By incorporating technology into the platform, it’s working to make the industry safer and encourage support between fashion veterans and the younger generation.
