Si è tenuta questa sera ad Anversa la cerimonia di premiazione degli Eurobest, edizione 2015. La Francia porta a casa 71 statuette e sale in cima alla classifica de Paesi più premiati seguita a ruota dalla Germania e Gran Bretagna, prima nella scorsa edizione. Tra gli emergenti, vanno segnalate la Romania, con 12 premi tra cui un Grand Prix, e la Svizzera con 16 premi e due Grand Prix.
Per quanto ci riguarda, nel Direct Bronzo a Publicis Heineken/The Live Tube, negli Interactive Argento a Leo Burnett Samsung/Samsung Smart Playboard, nei Media Argento e Bronzo a Leo Burnett P&G/Always BackMeApp, negli Outdoor 4 Bronzi a JWT Samsung MiniCamera/Kiss – Workers, nelle Pr Bronzo a Leo Burnett P&G/Always BackMeApp, nei Film Bronzo a Ogilvy & Mather con Wind/’A Great Day, Nei Film Craft Oro a Publicis con The Hero/Heineken.
I VINCITORI
BRANDED CONTENT & ENTERTAINMENT
19 winners: 1 Grand Prix, 3 Gold, 7 Silver, 8 Bronze
Grand Prix: CHI & Partners London, UK, ‘Slide, Amazing in Motion’, Lexus International
CREATIVE EFFECTIVENESS
4 winners: 1 Grand Prix, 3 Creative Effectiveness Awards
Grand Prix: Forsman & Bodenfors Gothenburg, Sweden, ‘Live Test Series’, Volvo Trucks
DESIGN
27 winners: 1 Grand Prix, 7 Gold, 7 Silver, 12 Bronze
Grand Prix: Rosapark Paris, France, ‘Sounds of the City’, Thalys Train Network
DIRECT
38 winners: 1 Grand Prix, 5 Gold, 13 Silver, 19 Bronze
Grand Prix: Les Gaulois Puteaux, France, ‘Snackholidays’, Transavia
FILM
18 winners: 1 Grand Prix, 3 Gold, 4 Silver, 10 Bronze
Grand Prix: adam&eve DDB London, UK, ‘Monty’s Christmas’, John Lewis Partnership
FILM CRAFT
40 winners: 1 Grand Prix, 8 Gold, 14 Silver, 17 Bronze
Grand Prix: adam&eve DDB London, UK, ‘Tiny Dancer’, John Lewis Financial Services
HEALTHCARE
9 winners: 1 Grand Prix, 2 Gold, 3 Silver, 3 Bronze
Grand Prix: Saatchi & Saatchi Geneva, Switzerland, ‘The HIV+ Issue’, Vangardist
INTEGRATED
5 winners: 1 Grand Prix, 1 Gold, 1 Silver, 2 Bronze
Grand Prix: adam&eveDDB London, UK, ‘Monty’s Christmas’, John Lewis Partnership
INTERACTIVE
45 winners: 1 Grand Prix, 3 Gold, 13 Silver, 28 Bronze
Grand Prix: Wieden+Kennedy Amsterdam, The Netherlands, ‘Imagination Machine’, S7 Airlines
INNOVATION
5 winners: 1 Grand Prix, 4 Innovation Awards
Grand Prix: what3words London, UK, ‘3 Words to Address the World’, A Global Addressing Platform
MEDIA
41 winners: 1 Grand Prix, 7 Gold, 16 Silver, 17 Bronze
Grand Prix: Ogilvy Germany, Frankfurt, ‘Rabbit Race’, Media Markt
MOBILE
15 winners: 1 Grand Prix, 1 Gold, 8 Silver, 5 Bronze
Grand Prix: DDB Brussels, Belgium, ‘Phoneaddress’, Base
OUTDOOR
31 winners: 8 Gold, 13 Silver, 10 Bronze
PR
36 winners: 1 Grand Prix, 7 Gold, 14 Silver, 14 Bronze
Grand Prix: Saatchi & Saatchi Geneva, Switzerland, ‘The HIV+ Issue’, Vangardist
PRINT
14 winners: 1 Grand Prix, 2 Gold, 6 Silver, 5 Bronze
Grand Prix: Ogilvy Paris, France, ‘Coca-Cola Together-Peace’, ‘Coca-Cola Together-Love’, The Coca-Cola Company
PRINT & POSTER CRAFT
12 winners: 2 Gold, 3 Silver, 7 Bronze
PROMO & ACTIVATION
38 winners: 1 Grand Prix, 6 Gold, 17 Silver, 14 Bronze
Grand Prix: McCann Erickson Bucharest, Romania, ‘Sunday Grannies’, Vodafone Romania
RADIO
16 winners: 2 Gold, 4 Silver, 10 Bronze
GRAND PRIX FOR GOOD
FCB Inferno London, UK, ‘This Girl Can’, Sport England
Advertiser of the Year
Mercedes-Benz per essere ‘true leaders in creativity’
Altri premi
Network of the Year
1st Place: DDB Worldwide
2nd Place: BBDO Worldwide
3rd Place: Havas Creative Group
Agency of the Year
1st Place: adam&eve DDB, London
2nd Place: Forsman & Bodenfors, Gothenburg
3rd Place: BBDO Group Germany, Hamburg
Independent Agency of the Year
1st Place: Forsman & Bodenfors, Gothenburg
2nd Place: Serviceplan, Munich
3rd Place: Grabarz & Partners, Hamburg
Media Agency of the Year
1st Place: UM Romania, Bucharest
2nd Place: UM Frankfurt
3rd Place: Starcom MediaVest Group, Stockholm
eurobest Golden Palm
1st Place: Blink Productions
2nd Place: Pulse Films
3rd Place: Somesuch
Young Creatives competition
Team della Georgia – Giorgi Avaliani e Ana Miminoshvili
