Youmark

Thinx cambia prospettiva al ‘ciclo’. Quando gli uomini devono indossare l’assorbente

https://www.youtube.com/watch?time_continue=73&v=-QEDZkj_Riw

E se anche gli uomini avessero il ciclo, sarebbe più facile parlarne? Così Thinx, un brand di intimo assorbente, provocatoriamente glielo lo fa indossare.

Credit

Agency: BBDO New York

Chief Creative Office, Worldwide: David Lubars

Chief Creative Office, New York: Greg Hahn

VP Creative Directors: Bianca Guimaraes & Peter Alsante, VP Creative Director

Associate Creative Directors: Jenn Tranbarger & Jess Rello

Executive Producers: Angela Narloch & Anthony Curti

Producer: Corie Rosenblatt

Content Operations Director: Yamaris Leon

Music Producer: Julia Millison

Head of Integrated Production: Dave Rolfe

Business Manager: Shelly Bloch

Account Management: Katherine Grib & Olivia Dames

Strategists: Crystal Rix & Nicole Landesman

Data Solutions Manager: Christine Yang

Production Company: Biscuit

Director: Rachel McDonald

Partner & Managing Director: Shawn Lacy

Director of Photography: Autumn Durald Arkapaw

Executive Producer: Holly Vega

Heads of Production: Mercedes Allen-Sarria & Rachel Glaub

Line Producer: Maury Strong

Editing: Arcade

Editors: Laura Sanford & Jeff Lopus

Executive Producer: Sila Soyer

Producer: Arlene Perez

Assistant Editor: Max Hoffman

Sound Design: Eric Warzecha – Heard City

Colour: Sofie Borup – Company 3

Post Production Company: The Mill

Producers: Bethany Phillips & Luke Proctor

Client: Thinx

Chief Executive Officer: Maria Molland

Chief Brand Officer: Siobhán Lonergan

Brand Director: Hilary Fischer-Groban

Creative Director: Meng Shui

Senior Manager of Performance Marketing: Daniella Sakhai

Brand and Creative Project Manager: Meredith Zingale