Le hanno create BBDO, BETC, Leo Burnett, Mayo Publicidad, McCann, Ogilvy & Mather, Saatchi & Saatchi e TBWA e provengono da Argentina, Australia (x2), Brazil (x2), France, New Zealand (x2), Peru (x2), UAE e USA.
Autore dell’analisi è James Hurman, founder di Previously Unavailable di Auckland (nella foto a lato).
Ecco quali sono
1. “A Boy And His Atom” for IBM by Ogilvy & Mather, USA
2. “Baby&Me” for Evian by BETC Paris, France
3. “Bentley Burial” for Brazilian Association of Organ Transplants by Leo Burnett Tailor Made, Brazil
4. “Catch a Million” for DB Breweries by Saatchi & Saatchi, New Zealand
5. “Dumb Ways to Die” for Metro Trains Melbourne by McCann Melbourne, Australia
6. “Happy ID for Coca-Cola” by McCann Erickson, Peru
7. “Mistakes” for New Zealand Transport Agency by Clemenger BBDO Wellington, New Zealand
8. “Potable Water Generator” for Universidad de Ingeniería y Tecnología by Mayo Publicidad, Peru
9. “Share A Coke” for Coca-Cola by Ogilvy & Mather Sydney, Australia
10. “The 1000 Miles of Luca” for Consejo Publicitario Argentino by TBWA, Argentina
11. “The Autocomplete Truth” for UN Women by Memac Ogilvy – DXB, United Arab Emirates
12. “The Unlaunch of the Volkswagen Kombi” for Volkswagen by Almap BBDO, Brazil
Per vedere il report completo clicca qui.