Si chiama Flawed ed è l’ultima scommessa di Fred & Farid Shanghai. Brand, i vostri ‘difetti’ possono diventare occasione di crescita. Provare per credere

Flawed has been launched in Fred & Farid’s operational hub in Shanghai under the management of Karen Ge, the Head of Strategy – she will lead this entity as Managing Partner alongside Feng Huang, Ceo and Partner at Fred & Farid Shanghai and also the shareholder representative of Flawed. As the name already implies Flawed aimes to be the go-to approach for brands that struggle with ‘imperfect and unsystematic’ strategies. Its aspiration  is to partner with immature brands, be part of their unsystematic brand building practices at an early stage, and to empower the birth of upcoming movers and shakers: from emerging brands, fast-growing brands to entrepreneurial brands operating  in China and overseas. Karen Ge will lead her team to provide full consulting service, including but not limited to market research, brand strategy, communication strategy, and experience strategy.