Renault, le ambizioni di un brand si vedono dalla sua comunicazione. L’era di Luca de Meo punta in alto. “Non facciamo tutto questo per far vivere un’auto, ma per fare delle auto per vivere”

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The performance of Renault’s E-TECH technology, derived from F1, is now available to everyone. it completes the electric range for its hybrid vehicles.

We work hard not just to make one man drive better, but to drive everyone further. This is the militant and human message of progress carried by Renault’s new global campaign, that has been released, first in France, on the symbolic date of December 24th, 2020.

The brand has been involved for many years in very high-level motor racing, but also at the forefront and leader in electric mobility. For Renault, competition is not only an end but also a key investment in the service of automobile progress for all.

Renault has chosen to talk about this connection through the passion of its engineers, the people who are at the heart of the team involved in Formula 1. In the film, we follow a woman engineer who seeks to reconcile her family life with her passion for her profession. Not always easy, but she knows the raison d’être of what she does goes far beyond motor racing.

Robert Palmer’s track ‘Johnny and Mary’ was re-orchestrated by Start-Rec. The moving and original vocals of Swedish performer Hanna Hägglund serve a new modern version, supported by a children’s choir and an aspirational electronic arrangement.

This campaign will be used as a theme for the January sales events, with visuals for the press, pos, display, radio and a dedicated digital campaign to encourage all-electric, hybrid and to try the E-TECH vehicles in dealerships.



Arnaud Belloni

Laurent Aliphat

Hortense Isnard

Publicis Conseil

Ceo: Agathe Bousquet

President overseeing creativity: Marco Venturelli

Executive Creative Director: Marcelo Vergara

Art Direction: Thomas Roques

Copywriter: Antoine Giraud

Producer: Sophie Megrous

Account Managers: Jean-Guy Saulou, Laurent Duvivier, Grégoire Verdet, Emmanuelle Henry, Louise Bolzinger, Sybille Allard, Andrea Lassort, Frédéric Moussairoux


Director: Laerke Herthoni

Dop: Arnaud Potier

Production: Iconoclast / Nicolas Lhermitte

Line Producer: Mélodie Buchris

Executive Production: Azul Productions / Bernard Amsellem

Post Production: Prodigious / Vincent Bordier

Film editor: Benjamin Weil

Calibrator: Arthur Paut

Sound: Start Rec / Alex Jaffray


Production: Prodigious / Yann Dubois

Line Producer: Erick Back

Dop: Laurent Rodriguez

Drone: Benoit Finck

Music: Johnny & Mary from Robert Palmer cover by Hanna Hägglund

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