Penny is kicking off this year’s Christmas season with the
slogan ‘Christmas. Time to reconcile’, shot in the Ukraine by Award-winning Viennese director Chiara.
The seasonal digital campaign reflects Penny’s wish to act as a local supplier whilst providing support to the community.
The concept of the film with the tagline ‘However long the path might seem’ is that the mother overcomes a psychological obstacle to reconcile with her daughter after an argument. Rather than a physical path, and the film features her on a metaphorical journey through snow, ice and a menacing forest to reconnect with her daughter at Christmas.
In addition to the Serviceplan campaign, team headed by Managing Director Christoph Everke and Michael Jaeger (Consultancy), Plan.Net is also responsible for implementing the campaign.
The campaign is rounded off by giant posters and digital out-of-home advertising media in more than ten major German cities, as well as in the form of ads in the Bild am Sonntag newspaper where there are also messages calling for reconciliation.
In addition to digital advertising media, out-of-home measures and print ads in the Bild am Sonntag newspaper, a contest is also part of the campaign. Participants can enter the competition to win a personal reconciliation gift.
Credit
Client: Penny-Markt GmbH
Brand: Penny
Serviceplan
Global Chief Creative Officer: Alexander Schill
Creative Managing Partner Germany: Matthias Harbeck
Agency: Serviceplan Campaign
Serviceplan Campaign
Executive Creative Director: Christoph Everke
Executive Producer: Aisha Blackwell
Senior Text: Henrik Pfeiffer
Senior Art Director: Marie Sophie Legat
Account Director: Fabian Kleinmann
Account Manager: Frederike Enk
Film Production company: Stink
Film
Director: Chiara Graymayr
Executive Producer: Moritz Merkel
Producer: Isabel Kast
Post Production Supervisor: Steffen Röthinger
Director of Photography: Danny Hiele
Media Agency: OMD Germany
Digital Agency: Plan.Net Campaign
Sound Design/ Music Company: nhb studios Berlin
Head of Audio Department: Wenke Kleine-Benne
Editing company: Froschhammer Film
Editor: Toni Froschhammer, Froschhammer Film
Service Producer: Ole Yakovleva, Radioactive Film
Post-Production: Katalyst Berlin Creative Services
Music Composer: Robert Henke, Audioforce