The Global Best of the Best Effies ha invitato i vincitori dei Grand e Gold Effie del 2019 e 2020 agli Effie Awards a competere per aggiudicarsi i titoli Global Grand Effies e Iridium Effie. 62 campagne sono state selezionate per contendersi il Global Grand Effie nella categoria di appartenenza, dalle quali sono emersi 12 vincitori (la giuria).
Global Grand Effie Winners
- Brand Experience-Services:IKEA Russia & Instinct (BBDO Group) “Apartmenteka,” with ZBRSK
- Commerce & Shopper Marketing:Restaurant Brands International’s Burger King & FCB New York “The Whopper Detour,” with O Positive Films, Zombie Studio, Chemistry Creative & ABMC
- FMCG-Food & Beverage:Nestlé Mexico’s Nescafé & Bombay “Nescafé Tributo”
- FMCG-Other:Procter & Gamble’s Tide & Saatchi & Saatchi New York “It’s a Tide Ad,” with Hearts & Science, Taylor Strategy, MKTG & Marina Maher Communications
- Media, Entertainment & Leisure:The Walt Disney Company Latin America’s National Geographic and Wolf BCPP “Nat Geo Into The Dark. A trip to the eclipse,” with Agencia Opera Chile
- Positive Change: Social Good-Brands:Black & Abroad & FCB/SIX “Go Back to Africa,” with Initiative, Glossy Inc., Grayson Matthews, Rooster Post
- Positive Change: Social Good-Non-Profit:Street Grace & BBDO Atlanta “Gracie”
- Restaurants:KFC Australia & Ogilvy Australia “Michelin Impossible,” with OPR Australia, MediaCom & Infinity Squared
- Retail:Nike & Wieden+Kennedy “Dream Crazy,” with Park Pictures, JOINT Editorial, A52 & Publicis Sapient
- Seasonal/Current Events:Microsoft & McCann New York “Changing the Game”
- Sustained Success:Aldi UK & Ireland & McCann Manchester “Like Brands’ 2011-2018,” with UM Manchester
- Transportation, Travel & Tourism:Tourism New Zealand, Special Group New Zealand & Special Group Australia’s “Good Morning World”
La campagna Nike ‘Dream Crazy’, creata da Wieden+Kennedy Portland, si è anche aggiudicata un Global Grand Effie nella categoria Retail, mostrando come gli atleti non solo si impegnano per superare i propri limiti nello sport ma rappresentano anche un esempio per cambiare la cultura che li circonda.