Mindshare is launching a new consultancy service focusing on voice and visual services.
The new suite of services, workshops and products is designed to help clients navigate the new wave of digital disruption that will be driven by audio and visual technologies.
Voice Services include:
- Voice Immersion Workshop – Designed to educate about voice, determine if / where voice may be an opportunity and how to activate.
- Mobile Consulting – Ensuring mobile sites are optimized for voice interaction.
- Content Workshop – In partnership with Google and Amazon to understand best practices using Google Assistant and Amazon Echo for search and commerce along with approaches to activation (i.e. SEO)
- Voice SEO – A dedicated programme and approach to ensure client content is in the right places on key voice platforms (for both search and commerce).
Visual Services include:
- Visual Search Immersion Workshop – Designed to educate about Visual Search, determine if / where visual search may be an opportunity and how to activate.
- Visual SEO – A dedicated programme and approach to optimising all digital visual content for discovery, including guidelines for developing SEO friendly digital visual content
- Visual Strategic Consulting – Strategic planning for image based platforms like Pinterest including content planning, targeting and inventory strategy.
Other areas covered include audio brand creation; sonic branding; the creation of digital assistants for Google and Amazon devices (Mindshare is both a certified Google Actions Developer and an Amazon Skills Developer) and AI / Chatbot strategy and creation.
The new consultancy services are being offered initially out of the Mindshare Worldwide hub in London, before being rolled out globally and are already being used by clients.