Jo Rigby has been named as MediaCom’s new Global Head of Business Development and Marketing, responsible for coordinating the network’s teams.
She joins MediaCom from Vizeum where, as Global Head of Marketing and New Business, she was responsible for securing key clients including Burger King and Honda across Europe, Fox Networks in the US, and IKEA globally. Prior to her time at Vizeum, Rigby spent over 14 years at Omnicom leading consumer insight and media tools development.
Rigby will be working in partnership with Chris Binns, Global Chief Strategy Officer, Business Development to focus on how the agency can grow their prospective clients’ business. She also will play a key role in the development of MediaCom’s prospect and pitch marketing, collateral and contact strategies.
She will report directly to Worldwide Chief Operating Officer Toby Jenner, working closely with the Global Exco. Additionally, she will work with regional and local business leaders around the network to help lead and support new business in market. She replaces Vincent Rebeix, who has become Coo at MediaCom France.
