Una sponsorizzazione si racconta anche così. Aprendosi al mondo e a nuovi target. Da un’idea di Saatchi & Saatchi per il continente asiatico. Con riprese in Cile e Shanghai sotto la regia di Scott Lyon.
Credit
TITLE: Anyone’s Game
CLIENT: HSBC
ADVERTISING AGENCY: Saatchi & Saatchi London
EXECUTIVE CREATIVE DIRECTOR: Kate Stanners
COPYWRITER: Gemma Philips
ART DIRECTOR: Mark Slack
PLANNER: James Hillhouse / Enni-Kukka Tuomala
ACCOUNT HANDLER: Mark Boyd, James Barker
PRODUCER: David White
MEDIA BUYING AGENCY: Mindshare
MEDIA PLANNER: Amy Keaney
PRODUCTION COMPANY: Outsider
DIRECTOR: Scott Lyon
EDITOR: Art Jones, Work
PRODUCER: Zeno Campbell-Salmon
POST-PRODUCTION COMPANY: Electric Theatre Collective:
Aubrey Woddiwiss – telecine
Ant Walsham – flame
Lee Pavey – producer
AUDIO POST-PRODUCTION COMPANY: Anthony Moore Factory: Anthony Moore – sound engineer
EXPOSURE: Global Tv, online, print