Leo Burnett Israel firma la campagna Samsung realizzata in collaborazione con la casa di produzione Omri Paz e diretta dal regista Tal Zagreba.
Per incitare le persone a superare le proprie barriere, lo spot dal claim ‘You Can’t’, presenta una serie di vignette in cui sfide apparentemente insuperabili diventano l’energia positiva e vitale dei protagonisti, che nonostante le difficoltà e le disabilità riescono a realizzare ciò che desiderano.
Credit
Advertiser: Samsung
Chief Marketing Officer: Ronen Salem
Digital: Yarden Sidi (Digital Manager)
Advertising Manager: Gil Bar-Zvi (Atl Manager)
Pr Manager: Mia Segal
Creative Agency: Leo Burnett
Art Director: Meital Miller
Producer: Simi Siman Tov
Chief Creative Officer: Ami Alush
Account: Reut Fried (Accountant)
Chief Account Officer: Idit Zukerman
Account Supervisor: Orian Liber
Creatives: Elad Gaizler, Oren Ben Naim, Harel Livne
Ceo: Adam Polachek
Production Company: Omri Paz Productions
Director: Tal Zagreba
Dop: Lael Utnik
Producer: Omri Paz, Ravit Aviv, Ophir Sorriso Tal
Ad: Amir Melamed
Gaffer: Irmi Kwiat
Art Director: Racheli Levin
Make Up: Dorit Cohen
Styling: Deborah O Hana
Casting: Ana Fainstein
Co-Producers: Sheridan Thomas, Laura Gregory
Grip: Golan Kwiat
Storyboard: Robert Moreno Meikins
Co-Producer: Great Guns
Production Service
Production Service Company: Idan Bardach
Editor: Shahar Beeri
Post Production / Vfx
Post Production: Dima Lydkhov
Recording: Česká Filharmonie
Original Composition: Monster Music (Roy Shen Zoor & Paula Valstein)
Sound Design: Sidney Toledano
Cast: Beza Nababa, Eran Avivi, Romy Barnea, Katya Krasner