Da un’idea di BBDO Canada è stato realizzato un cortometraggio, ‘Mushroom‘, utilizzando la potenza dei veicoli elettrici Ford. Nel film non viene mostrato un solo veicolo Ford.
Le riprese del film di quasi sette minuti e mezzo sono state interamente alimentate da veicoli elettrici Ford – effetti di fulmini e tempeste di vento sul set, telecamere ad alta definizione e persino la caffettiera della produzione – se serviva un kilowatt, era un veicolo elettrico a fornirlo.
Per ‘Mushroom’ dietro la macchina da presa Danilo Parra (Soft Citizen), regista che ha diretto lavori commerciali per marchi come Nordstrom e Apple, oltre a video per artisti come A$AP Rocky e Weezer.
Credit
Client: FORD
VP, Marketing & Sales: Jim Hartford
Director, Marketing Communications: Gemma Giovinazzo
Primary Brand Communications Manager: Kristina Webb
Vehicle Line Specialist Mach-E/Comm Vehicles: Logan Traynor
Vehicle Line Marketing Manager Mach-E/Comm Vehicles: Alexa Desjardins
Vehicle Line Marketing Specialist, F-150: Morris Chiang
Vehicle Line Marketing Specialist, F-150: Joseph Comacchio
Creative Agency: BBDO Canada
Chief Creative Officer: Max Geraldo
SVP, Exec Creative Director: Derek Blais
VP, Creative Director: Mike Schonberger
Sr Copywriter: Simon Craig
Sr Copywriter: Emma Quiroz
VP, Group Account Director: Justin Seegobin
Sr Account Director: Wes Dean
Account Executive: Aidan Bingham
SVP Integrated Production: Beatrice Bodogh
Producer: Nikki Drakul
Strategy Director: Aaron Arellano
Sr Project Manager: Michelle Rawlings
Directed by: Danilo Parra
Powered by Ford Electric Vehicles
Written by: Danilo Parra, Jamie Fraser
Starring:
Veronica De Cecco
Technician, Mineralogy Research
Thomas Bolton as Old Timer
Aaron MacPherson as Young Hiker
Production Company: Soft Citizen
Executive Producer: Jaclyn Morga
Executive Producer: HOP Rob Burns
Executive Producer Riffraff Films: Matthew Clyde
Executive Producer Riffraff Films: Matthew Fone
Executive Producer Riffraff Films: Kate Brady
Editor: Danilo Parra
Score: Ben Brunnemer
Sound Mix: Dean White
Colorist: Patrick Devine
Assistant Editor: Kalil Haddad
VFX: Super Dave McGhie
VFX / Editorial: B2Y
VFX Supervisor: Dimitar Itskov
Producer: Bogomil Georgiev
Media Agency: Mindshare
