Cannes Lions has announced the release of the 2019 Global Creativity Report, the industry-leading resource for creativity and effectiveness benchmarking. The report has been extended this year, with contributions from partner company WARC, the global marketing and media intelligence service.
New editorial sections provide in-depth analysis and insights. Each section dissects one of the nine Festival Tracks and the winning work, focusing on a Grand Prix winner from each Track. The GCR highlights the diversity of companies that picked-up the Grand Prix accolade in 2019, hailing from countries as far reaching as Canada, China, Israel, Poland and the United Arab Emirates.
The Global Creativity Report provides historical data and rankings of Cannes Lions Special Awards, top performing agencies, production companies, brands and people. It presents a comprehensive overview of industry performance, both regionally and globally.
Among the top performers, Wieden+Kennedy took the Agency of the Year number one place, demonstrating the strong performance of independent agencies across the Festival. Agency of the Year and the Independent Agency of the Year by Track are also announced, highlighting the top-performing agencies in the Communication, Craft, Entertainment, Experience, Good and Reach Tracks. Winners include Droga5, New York; RBK Communications Stockholm; VMLY&R Poland, Warsaw & VMLY&R, Kansas City.
Burger King took the inaugural Creative Brand of the Year Award 2019 and tallied a total of 40 Lions this year, vs 16 Lions in 2015. This accolade coincided with Burger King announcing an all-time high in terms of commercial success.
Network of the Year went to McCann Worldgroup, for the first time on record, rising from 4th place in 2018. Omnicom retained their 2018 title, taking the number one ranking as Holding Company of the Year 2019.
The Regional Networks of the Year are also announced. Asia-Pacific went to BBDO Worldwide; Latin America to Ogilvy; EMEA to McCann Worldgroup; and North America to FCB. The top ranked Creative Directors, Art Directors, Copywriters and Directors show a strong performance by staff members from AMVBBDO, London, FCB New York & Hungry Man, New York.
The Global Creativity Report is available to download here or Cannes Lions’ digital platform, The Work for subscribers.