Cannes Lions 2023, Shortlist Brand Experience & Activation, Creative B2B, Creative Data. Per l’Italia Publicis fa incetta con Heineken, Barilla e McDonald’s, ma passa anche Sakerhet – IKEA di DDB

Brand Experience & Activation Shortlist – 227

Italia – 14

Heineken – Heinekicks Publicis Italy/LE PUB – BBH Singapore (3)

Heineken – The Closer – Publicis Italy/LE PUB (4)

Tabletogo – McDonald’s – Leo Burnett Milan/Chicago (2)

Passive Cooking – Barilla – Publicis Italy/LE PUB (2)

Open Carbonara – Barilla – Publicis Italy/LE PUB

Heineken – The Office Cleaners – Publicis Italy/LE PUB

Sakerhet – IKEA – DDB Italy

Creative B2B Shortlist – 46

Italia – 5

Heineken – Bar Experience – Publicis Italy/LE PUB (2)

Heineken – The Office Cleaners – Publicis Italy/LE PUB (3)

Creative Data Shortlist – 43