Cannes Lions has today announced a partnership with Parley for the Oceans to create the Sustainable Development Goals Lions trophies from Parley Ocean Plastic. The trophy spotlights the necessity of creative collaboration and eco-innovation, essential to overcome the current threats facing our planet.
Parley for the Oceans addresses major threats to our oceans, the most important ecosystem on our planet. Parley Ocean Plastic is a premium material created from reclaimed fishing nets and upcycled plastic waste recovered from shorelines and coastal communities by the Parley Global Cleanup Network.
Ocean Plastic was invented to drive change in response to marine plastic pollution and the destruction of our oceans. It is a catalyst for the Material Revolution and helps fund initiatives of Parley’s Ocean Plastic Program focused on direct impact, communication and education, eco-innovation, and research and development.
Parley’s partnership with Cannes Lions will see reclaimed polyamide fishing nets a key threat to life in the oceans – transformed into the iconic Lion trophies.
The Sustainable Development Goals Lions were introduced in 2018 to advance awareness of the UN’s 17 Sustainable Development Goals and encourage the creative industries to celebrate and support sustainability around the world. The 17 global goals represent a collective ambition to end poverty, protect the planet and ensure prosperity for all.
