Carat announces that it has been appointed as Vodafone’s global media buying agency.
Will Swayne, Chief Client Officer, Media & Performance, Dentsu Aegis Network comments in the press release:“Vodafone is a future focused organisation, challenging old ways of doing things while pioneering the new and maximising the opportunities of the digital economy. We are delighted to be partnering with them, integrating the best of our agency capabilities to accelerate Vodafone’s evolution to become market-leading in digital marketing and in-house media buying”.