Oltre 35 milioni di persone nel mondo soffrono di Alzheimer. In Argentina solo il 10% dei malati gode di sufficienti cure. L’activation porta la firma di Dhélet Y&R Latam per Banco Santa Fe.
Credit
Agency: Dhélet Y&R Latam
Client: Banco Santa Fe
Campaign: Alzheimer ATM
Executive Creative Director: Martín Nino Goldberg
Creative Director: Federico Aubone
Copywriter: Camilo Santander
Art Director: Álvaro Salazar
Chief Agency Producer: Luis Pompeo
Account Director: Luz Illescas
Account Executive: Macarena Calvis
Company Production: Oruga Cine
Director: Martín Levi / Fee Russo
Executive Producer: Ioni Borisonik
General Producer: Ariel Fainholc
Editor: Javier Falchi
Post Production: Santiago Travi
Music: Noroeste