VMLY&R has announced the appointment of Karen Boswell to lead its Experience practice in EMEA. Boswell will report to Jeff Geheb, Global Chief Experience Officer, and work closely with Andrew Dimitriou, Ceo EMEA and Justin Pahl, Ceo London.
Boswell will drive the creation of world-class solutions across products and services, experience platforms and business optimisation efforts, says a press release. She will be responsible for ensuring the shape of the evolving CX model leverages technology to accelerate both brand marketing and business strategy, creating and establishing modern thinking to transform the complete connected consumer experience. She will work closely with the global CX practice at VMLY&R.
Boswell previously held roles as Head of Innovation at Adam&EveDDB and Global Client Lead at AKQA. She is also the founder of tech start-up THEI.A Cognition who are building a Neural Network that powers personalisation within immersive environments.