Media & Research

American Express Consolidates Global Media Business With IPG’s UM

Daryl Lee, Global Chief Executive Officer UM

American Express has concluded a global media review officially launched in May, choosing IPG’s Universal McCann (UM) as its new media agency of record.

The network will handle all planning and buying work while partnering with AmEx creative shops to promote the financial brand’s Powerful Backing brand platform around the world. MediaLink managed the review.