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Quando un fratello lascia la famiglia, nulla è più come prima. Lo raccontano in uno short film La Redoute e FRED & FARID Paris

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When siblings leave the family home, it’s literally the end of an era: while parents contemplate the end of family life as they’d known it, the ones left behind experience their own upheaval.

Family relationships shift with roles altering and pecking orders changing. The children who were the youngest become the eldest and have a chance to grow and to expand into the space left, to have their own room.

FRED & FARID Paris brings this universal shake-up to the screen in the short film ‘Two Brothers’, imagined for the French e-Retail La Redoute. The campaign also highlights the important role of the family nest in these very special times: the bonds within the siblings that are built and maintained sometimes even in spite of the parents, the Love that is as great even when distance separates us.

This new brand film, directed by the French director and actor Géraldine Nakache, explores again the intimate bonds of the family – in line with the strategic platform developed and activated by FRED & FARID Paris, the focus is on La Redoute’s role in the family’ lives supporting them at every stage since 180 years.

Credit

Agency: FRED & FARID Paris

Client: La Redoute

Title of ad: Two Brothers

Chief Creative Officers: Fred & Farid

Brand Supervisors: Amélie Poisson, Marie Guillemot, Maylis Lasagesse, Mélanie Dufour

Agency Supervisors: Séverine Autret (managing director), Leslie Hatchwell

President / Executive Creative Director: Olivier Lefebvre

Art Director: Yann Rougeron

Copywriter: Yann Rougeron

Social Media Lead: Anthony Bober

Agency Producers: Agathe Michaux Terrier, Maud Whittle

Production Company: Quad Stories

Producer: Seydi Bayrak

Director: Géraldine Nakache

Cinematographer: George Lechaptois

Line Producer : Camille Lipmann

Production coordinator : Nabia Amraoui

Post-Production: Fix studio

Post Producer: Claire Prud’homme

Editor : Dorian Rigal-Ansous

Color Grader : Frédéric Poteau

Graphist : Thomas Canu

Music Production: Massive Music Amsterdam

Music Supervisor: Pierre Carnet

Music: chien noir / “Histoire Vraie”

Sound Post-Production: Benzene

Sound Post-Producer: Benjamin Desplanques

Place of shoot: France

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