Secondo la valutazione di Forrester Research, Publicis Media con le sue agenzie Performics, Spark Foundry, Starcom e Zenith, si è distinta tra le media company totalizzando il punteggio più alto nella categoria strategy e il massimo punteggio nei criteri media planning, privacy resources, market approach.
Il comunicato ufficiale emesso dal Gruppo
Publicis Groupe today announced that it has been named a Leader in ‘The Forrester Wave: Global Media Management Services, Q3 2022 by Forrester Research, Inc. In the evaluation, Publicis Groupe received the highest Strategy category score and the highest possible score in the media planning, privacy resources and market approach criteria.
The Forrester Wave: Global Media Management Services, Q2 2022” report by Forrester Research, Inc. identified, researched, analyzed and scored the seven most significant digital global media management service providers via a 19-criterion evaluation. Publicis Media, inclusive of its agencies Performics, Spark Foundry, Starcom and Zenith, was invited to participate on behalf of Publicis Groupe.
The report also notes that Publicis Media excels in its market approach, as evidenced by impressive new business acquisitions from 2019 to 2021.
“We believe Publicis Media’s leading market strength and position, powered by 23,082 professionals, continues to shine, as evidenced by the latest Forrester Wave ranking of significant media providers”, Chris Boothe, Chief Operating Officer at Publicis Media. “Forrester Research, Inc. conducted a thorough evaluation, and we’re honored to have Publicis Media receive the highest score in the strategy category and have our marketing integration, privacy resources and market approach, referenced”.
This is the latest recognition for Publicis Groupe from Forrester Research, Inc, after Epsilon was named a Leader in The Forrester Wave: Customer Data Strategy and Activation Services Report, Q2 2022 and Publicis Groupe was named a Leader in The Forrester Wave: Global Digital Experience Services, Q2 2022.”
