The co-branded campaign (in-house) celebrates Net-A-Porter and Mr Porter as leading gift destinations for women and for men across ready-to-wear, shoes and accessories, fine jewelry and watches, as well as beauty and grooming categories, officially kicking off the launch of the online gift shop.
The creative campaign spans print, digital and out-of-home sites worldwide, as well as a series of thematic short films, which bring to life The Porters. The storyline, which centers around the theme of party celebrations, takes place in a hotel and features piano playing and dancing amongst the brands’ signature packaging, key products and festive décor.
The campaign, featuring models Anais Mali and Ollie Edwards, was captured by photographer Sebastian Kim and launches in line with Net-A-Porter and Mr Porter’s online gift shops across desktop, tablet, mobile, and all marketing channels, including social media. The films will also appear on both Net-A-Porter YouTube e Mr Porter YouTube throughout the holidays.
The campaign also reinforces the world-class service proposition for which both brands are renowned. Earlier this year, they announced two new and advanced personal shopping services for their top spending customers, EIP’s Extremely Important People. These include a new Try-on & Wait premium delivery service and At-Home shopping consultations. In addition, both retailers offer a 24/7 service to guests staying at recently opened hotel, The Ned in London. An in-room menu of frequently forgotten items is on offer for all guests to purchase from. Orders can then be delivered straight to their room within minutes.