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Non è una borsa, è Le Pliage. Longchamp presenta la sua icona con due nuovi spot

In partnership con l’agenzia Fred & Farid Los Angeles, il brand lancia il secondo capitolo della campagna ‘It is not a bag. It is Le Pliage’ con protagoniste questa volta Le Pliage Cuir, di pelle métis, e Le Pliage Re-Play, di materiale riciclato Longchamp.

Credit

‘It is not a bag. It is Le Pliage®️’

Client:

Client: Longchamp

Ceo: Jean Cassegrain

Creative Director: Sophie Delafontaine

Cmo: Marie-Laure Dubuisson

Image Production Director: Margaux Marshall Albaladejo

Visual Production Project Manager: Marie Coumes

Agency:

Agency: Fred & Farid Los Angeles

Chief Creative Officers: Fred & Farid

Managing Director: Severine Autret

Creative Director: Chelsea Steiger

Writer: Ciana Alessi

Account Director: Charlotte Dacier

Agency Producer: Agnes Bouille

Production:

Production Company: Studio Sander Plug

Director & Photographer: Sander Plug

Producer: Maarten Le Roy

Stylist: Thomas Vermeer