For Decathlon, sport is everything. But beyond being a passion that became a profession, at Decathlon strongly believe that wherever there is sport, the world is a better place. It helps us to open up to others, to be more physically and mentally fit, and even to be more environmentally aware. This is why, more than ever, Decathlon wants to give sport the place it deserves among its fellow citizens.
Decathlon has therefore chosen to break with the usual codes of communication by building a strong territory on French television, carried by more than twenty very short films, performed by real amateur sportsmen and Decathlon employees. Scenes of sport in their greatest truth that show how sport has the power to make everything better.
On social media, in addition to the films, Decathlon will unveil, in partnership with publisher So Press, portraits of sportsmen and women who make the world better.
After a year of sporting restrictions and amateur competition, this momentum takes on a particular resonance because, more than ever, sport can be part of the solution.
Brand Credit
Decathlon France Communications Leader: Erwan Soquet
Communication Director France: Erika Vanobbergen
Content Leader France: Jean Chevalier
Campaign Coordinator France: Guillaume Ramond
Agency Credit
CEO: Christophe Lichtenstein
Executive Creative Director: Alexandre Hervé
Copywriter: Alexandre Hervé
Creative Director: Frederick Lung
Art Director: Julien Rézette
Head of Strategy: Jérôme Lavillat
Strategic Planners: Benoît Clavé, Sam Naggar
Associate Director: Émilie Franck
Account Director: Arthur Amis
Account Manager: Charlotte Seillier
TV Producer: Émilie Talpaert, Florence Gabet
Production Credit
Directors: Michel + Nico
DOP: Snorre Ruhe
Production: La/Pac
