Publicis Groupe announces that Justin Billingsley is stepping up to the new role of Global Chief Marketing Officer (Cmo). In this role, Billingsley will focus on four areas to bring together Publicis Groupe’s unrivalled marketing and digital business transformation offerings across creativity, media, data and technology, including:
- Product Development and Marketing: identifying and leading scalable products and initiatives that help clients grow
- Client Transformation: creating innovative Power of One agency models for clients that are more efficient and effective
- New and Organic Growth: improving positive new business momentum, and expanding scope with existing clients
- PR & Communications: overseeing Publicis Groupe’s narrative internally and externally to strengthen relationships with both our clients and our talent
In the current market context, Billingsley’s immediate priority will be to partner with Global Client Leaders and their clients directly to ensure they are recovery ready, for today and tomorrow’s ‘next normal’.
Prior to this appointment, he led key Publicis Groupe countries, most recently as Ceo of DACH (Germany, Austria and Switzerland).