‘The Arrivals’ is the name and concept behind the new SAS campaign launching on October 30th, 2018 in the We Are Travelers series.
“We at SAS, together with our travelers, bring a lot back with us from our journeys. We bring home inspiration and courage, perspective and love. Travel changes us, and when it changes us, we change the world. With our new campaign ‘The Arrivals”’we want to show that travelers return richer”, says in the press release Annelie Nässén, SAS Executive Vice President Sales & Marketing.
SAS invited photographer Peter Funch and filmmaker Jeppe Rønde to spend a week at Kastrup International Airport in Copenhagen, working with both cast and real chance encounters at the arrival hall as they waited for the right second to capture that unique feeling of arriving.
“We want more people to be able to discover the world with us, but at a smaller carbon footprint. SAS is striving to create the sustainable way to travel, in the form of various initiatives such as with biofuel, new aircrafts with lower fuel consumption and emissions, and by reducing food waste and the use of plastics onboard”, Nässén continues.
The campaign will run in various channels in Scandinavia, US, UK, Germany, France, China and Japan.