Youmark

Family is who you love, per la prima volta una coppia dello stesso sesso in una campagna Polo Ralph Lauren

https://www.youtube.com/watch?v=eAjq_y-U7jY

Il video, della durata di circa 90″, vede protagoniste famiglie di generazioni ed etnie diverse. Jonathan Bottomley, chief marketing officer della company fondata nel 1967, ha dichiarato ad Ad Age: “We live in a world where the meaning of family is bigger, broader and more personal than it has ever been before. We believe that family is one of the most positive forces and powerful unifiers for all of us today and this advert is a fresh expression of that idea”.