Evian sceglie come nuova global agency of record Wieden + Kennedy Amsterdam e svolta in comunicazione, con una strategia che punta al target young. E per il primo spot del nuovo corso sceglie Dua Lipa.
BETC, la storica agenzia Evian, creatrice dei famosi Evian babies, continuerà a essere operativa in Francia.
‘Drink True’, la nuova campagna di Wieden + Kennedy, prevede lo spot di Dua Lipa, un dietro le quinte, e un secondo spot con protagonista una teenager che accompagna lo spettatore in un viaggio alla scoperta della purezza di questa acqua.
Il media prevede tv, digital, social, out-of-home e point of sale in USA, Canada, Cina, Svizzera e UK.
Credit
Client: Evian
Global Vice President: Shweta Harit
Global Head of Brand Equity and Communication: Frederique Beyot
Global Senior Brand Manager: Ilina Atanasova
Global Head of Culture, Digital and PR: Lucille Moreau
Digital & Cultural Manager: Gillian Pryor
Agency: Wieden + Kennedy Amsterdam
Managing Director: Blake Harrop
Executive Creative Directors: Eric Quennoy & Mark Bernath
Creative Directors: Joe Burrin, Thierry Albert & Alvaro Sotomayor
Art Director: Cecilia Pignocchi
Copywriter: Andrew Duncan
Head Of Broadcast Production: Joe Togneri
Broadcast Producer: Magda Czyz, Stijn Wikkerink & Anna Harkness
Group Account Director: Courtney Swensen
Account Directors: Margot Paquien, Andrea Martinez & Franky Wardell
Account Manager: Yulia Prokhorova, Alejandra Arbiol
Head Of Planning: Martin Weigel
Planning Director: Emma Wiseman
Head Of Comms & Digital Strategy: Danielle Pak
Comms Planning Director: Wes Young
Senior Digital Strategist: Anna Chan
Art Producer: Loes Poot, Stacey Prudden
Head Of Design: Joe Burrin
Studio Director: Lizzie Murray
Designer: Lucille Fenouil
Motion Designer: Alex Raybould
Studio Artists: Noa Redero & Cindy Kouwenoord
Project Manager: Caroline Kosse
Business Affairs: Fiona Fan
Production Company (Teenager): Somesuch
Director: Alex Hulsey
Director Of Photography: Eira Wyn Jones
Producer: Elly Camisa
Executive Producer: Scott O’Donnell
Editing: Fouad Gaber @ Trim Editing
Sound Design & Mix: Sam Ashwell @ 750MPH
Music: KOM Music (Kay/Oskwarek Music) – Go With The Flow By Philip Kay
Post-Production: Glassworks
Flame: Alexis De Camara
Colourist: Scott Harris
Producer: Rebecca Johnson
Production Company (Due Lipa): Somesuch
Director: Vincent Haycock
Managing Director & Executive Producer: Seth Wilson
Director Of Photography: Alexis Zabe
Producer: Roisin Audrey Moloney
Executive Producer: Seth Wilson
Steadicam: Brian Freesh
Production Designer: Rene Navarrette
Special Thanks: Pasadena Civic Auditorium (Matthew Hourihan & Peter Declerk).
Editing: The Quarry
Editors: Adam Biskupski & Gary Forrester
Assistant Editor: Jack Moore
Head Of Production: Tor Adams
Editing (Social): Scotti Raz
Audio Post: Factory
Sound Design & Mix: Dan Beckwith
Audio Producer: Lucy Spong
Music Company: Warner Music (Levitating, Dua Lipa)
Publishing: Universal Music Publishing, Sony Music Publishing, Kobalt Music, Warner Chappell
Behind-The-Scenes Photographer: Lauren Leekley
Post Production: Glassworks
Colourist: Scott Harris
