Eastpak lancia la sua campagna globale 2023 rafforzando la piattaforma creativa ‘Built to Resist’.
L’agenzia creativa indipendente Mutant firma la campagna multicanale che verrà pubblicata su social media, canali digitali, instore e Ooh, andando a rafforzare il principale plus di prodotto: la durata. Con ogni borsa dotata di una garanzia di trent’anni, è del tutto possibile, infatti, che un Eastpak possa ancora essere in giro quando l’umanità esplorerà nuovi territori su Marte.
Credit
Credits
Agency Mutant
Client Kelly De Block, Florence Blanckaert, Pete
Winkworth
Business director Maarten De Cuyper
Creative director Odin Saillé
Client director Innie Tran
Art director Usman Abdul
Design director Frank Schouwaerts
Design Ben Boliau
Motion design Bob Van den Audenaerde
Client manager Lina Mertens
Production BLEUNUIT @bleunuit.tv
Producer Ernest Bouvier, Maky Margaridis
Line Producer Ernest Bouvier
Production assistant Nina Perquis
Directors Maky Margaridis & Tristan Feres
Photographer Louis Lekien
Production service 24/7
Local Producer Gunther Haase
Production coordinator Patrick Klosse
Production assistant Jaime Antonio Hernandez Perez
Location manager Poppy Ramos
Location manager Francisco García Mateo
Runner Daniel Cabecera
Runner Alberto Santana
First director’s assistant Hugo Lebaillif
First photographer assistant Elie Carp
Director of Photography Cyrille Hubert
First Camera assistant Léo Duclos
Second Camera assistant Hugo Willocq
HMC Poppy Ramos, Desi Make up /Honey wagon
Stylist Edem Dossou
Stylist assistant Anh Quynh
Set designer Maori Thienot
Gaffer Hector Garcia
Electrician Natan Hernandez
Electrician Miguel Angel Crespo
Key Grip Patrick Cauderlier
Grip Alexandre Cauderlier
Grip Mael Lamberton
Cast Christophe Diawaku Mbila @_kingin2, Jeff Cokson @flyestshot, Philippine Lecat, @okphilou, Victor Bouhier @rey..ky, Chloé Payen de Lapierre @claudepayendelapierre
Editor Rémy Monti
Cleaning/Flame Julien Mercier
Color Grading Arthur Paux
Sound composition Rémy Monti
Singer & VO Jazz Sanusi
Recording Siméon Viot & Rémy Monti