Le due insegne non sono nuove a prendersi in giro a vicenda. L’ultima mossa è di Burger King, che in vista della prossima notte di Halloween, ha ‘travestito’ uno dei suoi ristoranti nel Queens (NY) con il fantasma di McDonald’s, lanciando un ‘Booooooo’ alla catena concorrente. Ad amplificare il messaggio ci ha pensato un video postato su Youtube.
Credit
Client: Burger King
Agency: David Miami
Client: Burger King
Chief Creative Officer/Founder: Anselmo Ramos
CD: Russell Dodson / Tony Kalathara
Art Director: Ricardo Casal
Copywriter: Juan Pena
Design Director: Carlos “Panza” Lange
Head of Global Production: Veronica Beach
Producer: Carlos Torres
Associate Producer: Marina Rodrigues
Business Manager: Barbara Karalis
Managing Director, Head of Account Management: Paulo Fogaça
Group Account Director: Michelle Cobas
Senior Account Director: Carmen Rodriguez
Account Supervisor: Rafael Giorgino
Strategy Director: Jon Carlaw
Production
Production Company: Crane.tv
Director: Win Bates
Executive Producer: Constantin Bjerke
Producer: Oscar Evans
Line Producer: Grace Gonzalez
Production Coordination: Ilene Shaw
Director of Photography: Peter Fackler
Production Designer: Ron Beach Jr.
Gaffer: Christopher Fisher
Key Grip – Bliss Bussant
Postproduction
Editorial: Cosmo Street Editorial
Executive Producer: Maura Woodward, Yvette Cobarrubias-Sears
Editor: Lawrence Young
Assitant Editor: Ray Frech, David Belizario
Producer: Vietan Nguyen
Post: Switch FX
Executive Producer: Diana Dayrit
Flame Artist: Andrew Rea
Producer: Cara Flynn
Music
Beacon Street Studios
Composers: Andrew Feltenstein & John Nau
Executive Producer: Leslie DiLullo
Pr
Alison Brod Public Relations
SVP: Brooke Scher Mogan