Nessun Leone per McCann Milan/Nemo – The voice of voices (4 shortlist) e Integer/Ector the protector bear – campagna di prevenzione Roche per la Giornata mondiale senza tabacco.
Grand Prix – Corazon: Give your heart
Client Montefiore Hospital
Agency JohnXHannes N.Y.
A film about a sex worker whose heart is dying and encourages audiences to become organ donors. Starring actors Demian Bechir and Ana de Armas. Interactive technology allowed helped viewers registed with Donate Life America in just 15 seconds.
Health & Wellnes Lions Winners
The Health and Wellness Lions celebrate creativity for personal wellbeing. Communications entered here will need to demonstrate an inspired approach to consumer healthcare; that is exceptionally engaging work which promotes non-prescription products and services, publicly educates to allow self-diagnosis or facilitates pro-active personal care.
The Pharma Lions celebrate creative communications from pharmaceutical clients and services surrounding this highly-regulated industry. Practitioners, patients and targeted consumers; that is work that brings science and innovation to life, facilitating diagnosis, prescription, disease mitigation or illness management.
