The decision is the culmination of a review process which began in mid 2017.
WPP’s Team Energy, created specifically for BP, will provide services including advertising, media investment management, digital media, marketing communication and branding services, public relations and brand research – drawing on talent and expertise from agencies such as VML, Ogilvy, Mindshare, Grey, Essence, SocialLabs and Landor.
As part of an innovative new approach, Team Energy includes a flexible media model for BP – EnergyMedia – that combines talent from across WPP agencies such as Mindshare, Essence, Neo and POSSIBLE and matches global buying power with unparalleled specialist skills in programmatic, search and ecommerce.
Team Energy will be located in London with hub office locations around the world to support BP’s diverse business globally.