Degree believes in the power of movement to transform lives – and that everyone should be able to experience the incredible physical, mental and social benefits movement provides. Deodorant helps give people the confidence to move. Therefore, in an effort to provide equitable access to the products and experiences needed to move, Degree partnered with Wunderman Thompson and their Inclusive Experience Practice, alongside occupational therapists, engineers, and consultants with disabilities. Driven by a mission to make the deodorant application process accessible to everyone, Degree Inclusive has been designed with the following features as noted in the brand’s product development video:
Working in collaboration with award-winning international design studio, SOUR, the Degree Inclusive prototype was co-developed with a cross discipline team at Wunderman Thompson, led by Christina Mallon, Wunderman Thompson’s Global Head of Inclusive Design.
To ensure the original prototype is effective and accessible to more than just our initial team of co-creators with disabilities, Degree launched a beta program to engage and get input from additional people living with disabilities. In partnership with The Lighthouse Chicago, Open Style Lab, and Muscular Dystrophy Association [TBC], Degree invited 200 people with disabilities in the U.S. to trial the prototype design and give their feedback on its concept, product features, and messaging, to help improve the innovation for its future commercial launch.
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