For Good

L’inclusività passa anche dai prodotti. Unilever con Wunderman Thompson presenta il deodorante per disabili

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Unilever’s Degree Deodorant – also called Sure, Shield and Rexona – are the makers of the world’s #1 antiperspirant. Today the brand announces the launch of the world’s first inclusive deodorant for people with visual impairment and upper limb motor disabilities: Degree Inclusive.
One in four Americans, and one in five Brits, has a disability, but despite being the largest minority community across the globe, products and experiences are still not designed with this community in mind. Across the beauty and personal care industry, there is currently no deodorant product suitable for people with upper limb disabilities to use; twisting a deodorant cap, turning a stick, or pushing down on an aerosol can with limited arm mobility is a real challenge – and sometimes the fear of sweating keeps people with disabilities from moving as much as they would like to.

 Degree believes in the power of movement to transform lives – and that everyone should be able to experience the incredible physical, mental and social benefits movement provides. Deodorant helps give people the confidence to move. Therefore, in an effort to provide equitable access to the products and experiences needed to move, Degree partnered with Wunderman Thompson and their Inclusive Experience Practice, alongside occupational therapists, engineers, and consultants with disabilities. Driven by a mission to make the deodorant application process accessible to everyone, Degree Inclusive has been designed with the following features as noted in the brand’s product development video: 

●   A hooked design for one-handed usage 
●   Magnetic closures that make it easier to take the cap off and put it back on for users with limited grip and/or vision impairment 
●   Enhanced grip placement for easier application for users with limited grip or no arms
●   A braille label with instructions for users with vision impairment
●   A larger roll-on applicator to reach more surface area per swipe 
 
 

  Working in collaboration with award-winning international design studio, SOUR, the Degree Inclusive prototype was co-developed with a cross discipline team at Wunderman Thompson, led by Christina Mallon, Wunderman Thompson’s Global Head of Inclusive Design.  

The team at Wunderman Thompson Buenos Aires – who came up with the idea of making an inclusive deodorant – also created a campaign which demonstrates how an everyday utility product like deodorant can revolutionise movement for two disabled people.

To ensure the original prototype is effective and accessible to more than just our initial team of co-creators with disabilities, Degree launched a beta program to engage and get input from additional people living with disabilities. In partnership with The Lighthouse Chicago, Open Style Lab, and Muscular Dystrophy Association [TBC], Degree invited 200 people with disabilities in the U.S. to trial the prototype design and give their feedback on its concept, product features, and messaging, to help improve the innovation for its future commercial launch. 

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