Samsung #SpaceSelfie è la prima brand campaign lanciata in Europa sotto la supervisione del nuovo Europe CMO Benjamin Braun e vuole celebrare lo spirito pioneristico del brand e l’ambizione di rendere possibile l’impossibile.
Per realizzare l’esperimento è stato lanciato un pallone speciale per alta quota grande la metà di un campo di basket, contenente uno speciale impianto, che porterà un Galaxy S10 5G a 64,900 piedi di altezza dove riceverà i selfie trasmessi dalla terra apponendo lo sfondo del pianeta da condividere sui social.
Credit
Samsung
Benjamin Braun: Chief Marketing Officer, Europe
BBH Creative
Chief Creative Officer: Ian Heartfield
Senior Creative Team: Ben Edwards, Guy Hobbs
Creative Director – Comms: Chris Bamford
Creative Director – Brand Experience: Ross Mawdsley
Creative Teams: Ali Freeman, Josh Bailey, Charlie Pendarves, Chloe Stephenson
BBH Strategy + Planning:
Managing Partner, Strategy: Will Lion
Head of Strategy: Ben Shaw
Strategy Director: Annalisa Roy
Customer Experience Director: Charlotte Lo
Strategist: Aarohi Dhir
Digital Analyst: Alexandra Dorobantu
BBH Account Management:
Chief Experience Officer: Neil Miller
Business Lead: Claudia Wallace
Account Director: Josh Morgan, Sabrina Hemmingsen-Jensen, Bella Bertolotti
Account Manager: Fran Suffling, Oscar Merry
Account Executive: Sammy Mendel
BBH Production:
Head of Production: Stephen Ledger-Lomas
BBH Space Production:
Lead Producer, Space: Laura Graham
Lead Producer, Digital: Susan Liu
Digital Producer: Alessandro Benedetti
Assistant Producer: Fatima Kried
Production Consultant: Tracy Blyth
BBH Comms Production:
Head of Digital Production: Richard Atkins
Senior Producer: Felicity Garrard
Producer: Jack Robinson
BBH Project Management
Operations Director: Tony Coppola
Programme Director: Luke Aris
Project Manager: Simran Samra
BBH Business Affairs
Director of Business Affairs: Suzanne Gordon-Holt
Pr Agency: FleishmanHillard
Talent Agency: Publicis Sport & Entertainment
Media Agency: Starcom/Digitas
Production Partners: UNIT9 and FlightLine Films
Campaign exposure: Pan-European