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Samsung lancia con BBH lo smartphone nello spazio e invita a farti un selfie con sfondo la terra

Samsung #SpaceSelfie è la prima brand campaign lanciata in Europa sotto la supervisione del nuovo Europe CMO Benjamin Braun e vuole celebrare lo spirito pioneristico del brand e l’ambizione di rendere possibile l’impossibile.

Per realizzare l’esperimento è stato lanciato un pallone speciale  per alta quota grande la metà di un campo di basket, contenente uno speciale impianto, che porterà un Galaxy S10 5G a 64,900 piedi di altezza dove riceverà i selfie trasmessi dalla terra apponendo lo sfondo del pianeta da condividere sui social.

Credit

Samsung
Benjamin Braun: Chief Marketing Officer, Europe

BBH Creative

Chief Creative Officer: Ian Heartfield

Senior Creative Team: Ben Edwards, Guy Hobbs

Creative Director – Comms: Chris Bamford

Creative Director – Brand Experience: Ross Mawdsley

Creative Teams: Ali Freeman, Josh Bailey, Charlie Pendarves, Chloe Stephenson

BBH Strategy + Planning:

Managing Partner, Strategy: Will Lion

Head of Strategy: Ben Shaw

Strategy Director: Annalisa Roy

Customer Experience Director: Charlotte Lo

Strategist: Aarohi Dhir

Digital Analyst: Alexandra Dorobantu

BBH Account Management:

Chief Experience Officer: Neil Miller

Business Lead: Claudia Wallace

Account Director: Josh Morgan, Sabrina Hemmingsen-Jensen, Bella Bertolotti

Account Manager: Fran Suffling, Oscar Merry

Account Executive: Sammy Mendel

BBH Production:

Head of Production: Stephen Ledger-Lomas

BBH Space Production:

Lead Producer, Space: Laura Graham

Lead Producer, Digital: Susan Liu

Digital Producer: Alessandro Benedetti

Assistant Producer: Fatima Kried

Production Consultant: Tracy Blyth

BBH Comms Production:

Head of Digital Production: Richard Atkins

Senior Producer: Felicity Garrard

Producer: Jack Robinson

BBH Project Management

Operations Director: Tony Coppola

Programme Director: Luke Aris

Project Manager: Simran Samra

BBH Business Affairs

Director of Business Affairs: Suzanne Gordon-Holt

Pr Agency: FleishmanHillard

Talent Agency: Publicis Sport & Entertainment

Media Agency: Starcom/Digitas

Production Partners: UNIT9 and FlightLine Films

Campaign exposure: Pan-European