Creative Data Italian Winners
Un Bronze Lion a McCann Milan/Nemo – The voice of voices
(unica nostra shortlist)
Grand Prix Creative Data – JFK Unsilenced
Client The Times / News UK & Ireland
Agency Rotcho (Accenture)
55 after his death, JFK gives his final speach
The Creative Data Lions celebrate the interplay of ideas and information. Entries in the Creative Data categories must clearly demonstrate how the execution/campaign was enhanced or driven by the creative use, interpretation, analysis or application of data. The creative use of data must sit at the core of the idea and the results/impact must be clear and robust.
Direct Italian Winners
Nessun Leone per Dude/Netflix, Leo Burnett/McDonald’s e Publicis Dacia
Grand Prix Direct – Palau Pledge
Client Palau Legacy Project
Agency Host/Havas Sydney
Visitors to Palau are encouraged to sign the pledge at immigration, promising to protect and preserve the nation’s ecosystem for future generations.
The Direct Lions celebrate response-driven and relationship-building creativity. Entries will need to demonstrate the pursuit and application of customer relationships, directly targeting a specific audience with a call-to-action which produced measurable and meaningful results.
Grand Prix Innovation – My Line powered by Google
Client Ministry of Communications & Technology
Agency MullenLowe SSP3 Bogota
The project gave people in remote areas access to online services using a landline.
Nessun lavoro italiano in shortlist
The Innovation Lions honour ground-breaking innovation, technology and problem solving. Standalone technological solutions including tools, products, models, platforms and other forms of ad tech will also be recognised, as well as creative campaigns utilising new tech.
Grand Prix Media – Tesco’s Food Love Stories
The campaign celebrates the food people love to make, for the people they love.
Nessun Leone per DDB/Ikea, unica nostra shortlist
The Media Lions celebrate the context of creativity. Entries will need to demonstrate an inspiring and innovative implementation of ideas. That is, work which is enhanced and amplified by a game-changing channel strategy.