Creative & Communication

Cannes Lions 018/18 – Winners – Creative Data – Direct – Innovation – Media – Pr – Product Design- Social & Influencer. Leoni a McCann e Publicis

Creative Data Italian Winners

Un Bronze Lion a McCann Milan/Nemo – The voice of voices
(unica nostra shortlist)

Grand Prix Creative Data – JFK Unsilenced
The Times / News UK & Ireland
Agency Rotcho (Accenture)

JFK Unsilenced – chart

55 after his death, JFK gives his final speach

Creative Data Lions Winners

The Creative Data Lions celebrate the interplay of ideas and information. Entries in the Creative Data categories must clearly demonstrate how the execution/campaign was enhanced or driven by the creative use, interpretation, analysis or application of data. The creative use of data must sit at the core of the idea and the results/impact must be clear and robust.

Direct Italian Winners

Un Gold Lion, 1 Silver Lion, 1 Bronze Lion a PUBLICIS Italy Milan – Publicis N.Y./ Diesel Go With The Fake

Nessun Leone per Dude/Netflix, Leo Burnett/McDonald’s e Publicis Dacia

Grand Prix Direct – Palau Pledge
Palau Legacy Project
Host/Havas Sydney

Palau Pledge – chart

Visitors to Palau are encouraged to sign the pledge at immigration, promising to protect and preserve the nation’s ecosystem for future generations.

Direct Lions Winners

The Direct Lions celebrate response-driven and relationship-building creativity. Entries will need to demonstrate the pursuit and application of customer relationships, directly targeting a specific audience with a call-to-action which produced measurable and meaningful results.

Grand Prix Innovation – My Line powered by Google
Client Ministry of Communications & Technology
Agency MullenLowe SSP3 Bogota

My Line – chart

The project gave people in remote areas access to online services using a landline.

Nessun lavoro italiano in shortlist

Innovation Lions Winners

The Innovation Lions honour ground-breaking innovation, technology and problem solving. Standalone technological solutions including tools, products, models, platforms and other forms of ad tech will also be recognised, as well as creative campaigns utilising new tech.

Grand Prix Media – Tesco’s Food Love Stories
Client Tesco
Agency BBH

The campaign celebrates the food people love to make, for the people they love.

Tesco – chart

Nessun Leone per DDB/Ikea, unica nostra shortlist

Media Lions Winners

The Media Lions celebrate the context of creativity. Entries will need to demonstrate an inspiring and innovative implementation of ideas. That is, work which is enhanced and amplified by a game-changing channel strategy.