‘Soft is the new strong reads’ the tagline of French cashmere manufacturer Eric Bompard’s new brand positioning, created by BETC Luxe.

The agency won the client after a pitch earlier this year and now ‘ presents its first campaign for the luxury brand.  The campaign consists of 3 visuals, set to a Parisian backdrop and shot by photographer Clément Pascal. At the same time a film was produced, directed by Gobert et Degove, with a soundtrack signed KCPK.
Schermata 2017-10-10 alle 22.34.09

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