Arrivano le prime Shortlist dell’edizione 2014 del Festival.
Per quanto riguarda il Direct (nostro giurato Sergio Rodriguez/JWT), per l’Italia ce l’hanno fatta Publicis Italy Milan (The Experiment/Heineken Int. *cat. Use of Digital Marketing – Dacia Sponsor Day/Renault Italia *cat. Retention), Saatchi & Saatchi Milan (Trace Your Road/Lexus *cat. Use of Other Digital Platforms – Dear Future Mom/Coordown Onlus *cat. Response/Real-Time Activity, cat. Best Low Budget Campaign e cat. Public Health & Safety, Public Awareness Messages), Leo Burnett Milan (Samsung Maestros Academy/Samsung Electronics Italy *cat. Use of Other Digital Platforms), New Verba (3.9 Seconds/Audi *cat. Cars & Automotive Services).
[pdf]Direct Lions 2014 Shortlist
Nella categoria Innovation, Leo Burnett Milan passa il turno con la sua ‘Samsung Smart Bike’ per Samsung Consumer Electronics (in apertura il video. segnalato da molti come progetto outsider, viene dato almeno come Oro). Qui i nostri lavori iscritti erano solo tre, ‘Samsung Maestros Academy’ sempre di Leo Burnett e ‘Semantic Advertising Data’ di Admantx Napoli non ce l’hanno fatta.
[pdf]Innovation Lions 2014 Shortlist
La categoria Promo & Activation (nostro giurato Luca Scotto di Carlo/M&C Saatchi) ‘promuove’ JWT Italia Milan (Cleaner Football Machine/Indesit * cat. Use of Social Audience in a Promotional Campaign), M&C Saatchi Milan (Protect Your #L1F3/Genertel-Europ Assistance * cat. Financial Products & Services), Saatchi & Saatchi Milan (Dear Future Mom/Coordown Onlus * cat. Public Health & Safety & Public Awareness Messages), Publicis Italy Milan (Dacia Sponsor Day/Renault Italia * cat. Integrated Campaign Led by Promotion and Activation), Leo Burnett Milan (Samsung Maestros Academy/Samsung Electronics Italy * cat. Integrated Campaign Led by Promotion and Activation).
