The performance of Renault’s E-TECH technology, derived from F1, is now available to everyone. it completes the electric range for its hybrid vehicles.
We work hard not just to make one man drive better, but to drive everyone further. This is the militant and human message of progress carried by Renault’s new global campaign, that has been released, first in France, on the symbolic date of December 24th, 2020.
The brand has been involved for many years in very high-level motor racing, but also at the forefront and leader in electric mobility. For Renault, competition is not only an end but also a key investment in the service of automobile progress for all.
Renault has chosen to talk about this connection through the passion of its engineers, the people who are at the heart of the team involved in Formula 1. In the film, we follow a woman engineer who seeks to reconcile her family life with her passion for her profession. Not always easy, but she knows the raison d’être of what she does goes far beyond motor racing.
Robert Palmer’s track ‘Johnny and Mary’ was re-orchestrated by Start-Rec. The moving and original vocals of Swedish performer Hanna Hägglund serve a new modern version, supported by a children’s choir and an aspirational electronic arrangement.
This campaign will be used as a theme for the January sales events, with visuals for the press, pos, display, radio and a dedicated digital campaign to encourage all-electric, hybrid and to try the E-TECH vehicles in dealerships.
Credits:
Renault
Arnaud Belloni
Laurent Aliphat
Hortense Isnard
Publicis Conseil
Ceo: Agathe Bousquet
President overseeing creativity: Marco Venturelli
Executive Creative Director: Marcelo Vergara
Art Direction: Thomas Roques
Copywriter: Antoine Giraud
Producer: Sophie Megrous
Account Managers: Jean-Guy Saulou, Laurent Duvivier, Grégoire Verdet, Emmanuelle Henry, Louise Bolzinger, Sybille Allard, Andrea Lassort, Frédéric Moussairoux
Production
Director: Laerke Herthoni
Dop: Arnaud Potier
Production: Iconoclast / Nicolas Lhermitte
Line Producer: Mélodie Buchris
Executive Production: Azul Productions / Bernard Amsellem
Post Production: Prodigious / Vincent Bordier
Film editor: Benjamin Weil
Calibrator: Arthur Paut
Sound: Start Rec / Alex Jaffray
Packshot
Production: Prodigious / Yann Dubois
Line Producer: Erick Back
Dop: Laurent Rodriguez
Drone: Benoit Finck
Music: Johnny & Mary from Robert Palmer cover by Hanna Hägglund
