In a 2020 version of a letter to Santa, Carrefour shows its commitment towards customers for this particular Christmas #TheLetterToSanta.
Through the eyes of a little girl and her letter to Santa Claus, Carrefour launches its Christmas campaign which will start broadcasting on November 22nd, 2020 on tv.
In this 60 second film, Carrefour portrays a little girl writing her letter to Santa. Aware of the amazing work Santa has to achieve this year, she leaves him cookies and a glass of milk so that he can gain strength. Carried by the music ‘Planetarium’ of La La Land’, the film plunges the viewer into the Carrefour stores universe, in which the collaborators work to serve the clients at best and help them in making this Christmas a success.
The production features real Carrefour employees and shows their mobilization in the field, from the cashier to the Drive manager, including the pastry chef preparing the Yule log, all at the service of customers.
This Christmas film ‘The Letter’ is the brand’s first “group” film, as it will also be broadcasted in Belgium, Spain, Italy, Poland, Romania and Argentina, with some adaptations to stick as closely as possible to local cultures, such as the Christmas dessert scene.
Alongside the film ‘The Letter’, the brand is broadcasting five short films: A film on the possibility of ordering toys on carrefour.fr and picking them up through the Drive, a film about the Playmobil Market Truck at an unbeatable price, if the customer finds it cheaper elsewhere, Carrefour reimburses the price difference twice; Three short films on the value for money of Carrefour brand products for holiday meals.
An online communication device completes the tv campaign:
· Social and digital relay of interviews by our Carrefour employees mobilized for Christmas and who participated in the film.
· An operation called “Small messages make a big Christmas” so that grandparents can win the delivery of a gourmet basket with a personalized message from their grandchildren.
· A radio campaign during six weeks on the best holiday products at low prices also pushed through the press, such as the chestnut yule log created by Jean Imbert exclusively at Carrefour at 11.90€ for six people, or “the Igloo” Carrefour Extra iced dessert in its original shape at 7.99€ for 565g.
Credit
Carrefour
France and Group Marketing Department: Amélie Oudéa-Castéra, Nathalie Jacquier, Pierre Vinogradoff, Caroline Benoist, Jennifer Peyre, Charlotte Moronval, Sophie Boue
Agency: Publicis
President overseeing creativity: Marco Venturelli
Agency managers: Christian Verger, Marie Wallet, Aurélie Fossoux, Clarisse Lesaffre, Brigitte Besson.
Creative Directors: Jean-François Goize
Creatives : Aurélie Breton, Bénédicte Pelletan, Edgar Heusch, Morgan Carrio
Strategic Planning: Christophe Defaye
Social media strategy: Gautier Rennes, Clara Colonna
Agency Producer: Benjamin Auberdiac
Post-production Prodigious: Nathalie de Ramecourt
Production: Insurrection
Director: Rudi Rosenberg
Producer : Helene Daubert
Production Director : Benoît Roques
Post-prod Insurgency Manager: Nathalie Catanzano
Design : Muriel Dantard
DOP: Peter Riis
Head Decorator : Pascaline Feutry / Gaël Leroux
Production Coordinator: Carole Guy
Digital producer and BTS: Katya Mokolo, Mounia Mebarki
Chief Editor: Delphine Genest
Sound Production: Prodigious
Sound Producer : Frédéric Prados
Post-production image:
Prodigious
Post-production manager: Nathalie de Ramecourt
Arena média
Laurent Broca – Celine Baeza, Natacha Attias, Alexandre Matet, Lou-Eve Repussard, Walid Ben Tili, Gaëlle Tignat
Operation ‘Small messages make a big Christmas’: Marcel Worldwide
Clément Sechet, Nathalie Do Dang Vinh, Margaux Saltiel, Amelie Kieny, Yoann Monin et Aymeric Chevallier
